Sony XBR43X800D 43 inch 4K UHD Smart LED TV

Enjoy truly remarkable clarity, color and contrast with 4K¹ HDR and TRILUMINOS® Display for picture that’s closer than ever to real–world colors. Android™ TV adds Voice Search, Google Cast and a huge selection of apps, games and content from Google Play²,³ so you can watch your way.

High Dynamic Range (HDR) will change the way you look at TV. Combined with 4K Ultra HD resolution¹, HDR video content delivers exceptional detail, color and contrast, with a far wider range of brightness than other video formats. The result is the most lifelike picture TVs have ever been able to create, with brilliant highlights and fine detail.

Colors are as rich and vivid as nature’s own thanks to the TRILUMINOS® Display with more shades of red, green and blue than ever before. You’ll enjoy vibrant, authentic images that evoke the emotion in every scene. When combined with HDR video, TRILUMINOS® Display further increases the color depth for noticeably brighter and more realistic colors.

Discover a thrilling world of extraordinary clarity. Every single pixel is enhanced beautifully by our most powerful 4K picture processing technology ever. Individual parts of each scene are analyzed and matched with a special image database that independently addresses texture, contrast, color, and edges. The difference is clear with supremely lifelike detail, no matter what you're watching.

Experience more life, more texture and more energy in every scene with brighter highlights, deeper blacks, and more natural tonal gradation.

The thin and beautiful design with a slim bezel with silver inlay takes cues from interior design, allowing it to maintain the harmony of your living room while still making a statement.

TV that keeps up with real life. Sony’s refresh rate technology (Motionflow™ XR) allows fast moving action sequences in sports and movies to be seen with precise motion clarity.

Find all the entertainment you can dream of, faster than ever. From movies and TV shows to thousands of apps, Sony’s Android TV brings you everything in an instant.

Spend less time browsing, and more time watching. Voice search on Android™ TV provides you with the power of Google search, allowing you to find content across different services without the hassle of time–consuming text entry.