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LG OLED77C9PUB C9 Series 77" 4K Ultra HD Smart OLED TV (2019)

LG OLED77C9PUB C9 Series 77" 4K Ultra HD Smart OLED TV (2019)

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Ships from United States. Most customers receive within 4-8 days.

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  • 4K UHD 3840 x 2160 OLED Panel
  • HDR10, HLG, Dolby Vision HDR Support
  • Built-In Wi-Fi & Ethernet Connectivity
  • Access LG Content Store for Apps

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  • Overview
  • Specifications
  • Warranty & Returns
  • Reviews
LG logo
The front view of LG C9 series TV which shows a field filled with brightly red flowers from an airial perspective.

The ultra-large 77” LG C9 series TV pumps up the color and black for PC or console games, movies and videos. Image noise and video stuttering/tearing will be things of the past. Dolby Atmos and WiSA ready, the TV can make sophisticated modern soundtracks from games and movies sound as spacious and fluid as intended. With AI ThinQ, the TV will intelligently respond to your voice commands. You don’t need to lift a finger to get your entertainment or help.

A picture of vibrant light with only the part on the LG OLED TV C9 TV is displayed brightly

See the Light

When you experience the revolutionary self-lit pixels of the LG OLED TV C9, you’ll discover perfect black and intense color found nowhere else.

A snorkle diver is underwater swimming to a swarm of fishes which are all in their silhouettes

Perfect Black Brings Out the Darkest Details

Perfect black and infinite contrast bring out shadowy details in the darkest scenes. That's the power of 8.3 million individually lit pixels in LG OLED TVs.

A scenery with two fishers on their own boats individually on a river surrounded by mountain ranges is in silhouette

Let Vivid Color Set the Scene

See everything you've been missing on the all-new LG OLED TV. It has a wide breadth of color that will truly take your breath away.

A close-up view of a9 Gen 2 Intelligent Processor with circuit in the background

a9 Gen 2 Intelligent Processor is LG's Best 4K Processor

LG's most powerful 4K processor uses 4-step noise reduction to enhance images, action and color. It brings the most immersive viewing experience possible, all powered by AI at its core.

A man is putting his arm around a woman and they are watching TV together. Icons of LG ThinQ AI, Google Assistant, and alexa are listed at the bottom right corner.

Introducing a More Intelligent TV with LG ThinQ AI

See how convenient life can be thanks to LG ThinQ AI that listens, thinks and answers. And with the Google Assistant* and Alexa, you can control your entire connected home and enjoy personalized entertainment. It's power to run your life—even better.


*Service limited to certain languages. Some features require 3rd party service subscriptions. Google is a trademark of Google LLC.

An LG OLED TV is installed on the wall showing meteor shower flying through the space. An icon for works with apple airplay is placed at the top center and a smartphone showing a menu of varios devices is at the bottom right corner.

AirPlay Lets You Do It All—Watch, Listen, Share

AirPlay 2 lets you effortlessly share movies including Dolby Vision titles, TV shows, photos and more on your LG AI TV right from your iPhone, iPad or Mac. You can even play music on every LG AI TV and other AirPlay two compatible speakers in your home at the same time—all in sync.


Some features may require 3rd party service subscription.

An LG OLED TV on the wall shows a field filled with brightly red flowers from an airial perspective.

See the Bigger Picture

Step up to a bigger picture from the leaders in OLED. 8.3 million pixels are perfectly suited for a superior view on an Ultra-Large 77" screen—even up close.

A field of plant is blowed by the wind and the icon of dolby vision atmos is loacated at the bottom right corner.

Transform Your TV into an Entertainment Powerhouse

Advanced image and sound technologies inspired by the cinema optimize picture and sound for a spectacular, more lifelike experience in every scene—it's ultravivid picture and powerful, moving audio that seems to flow all around you.*


*Dolby Vision is a trademark of Dolby Laboratories. Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.

A woman and a man are watcing TV together and the icon of WiSA ready is listed at the top left corner.

LG OLED TVs and WiSA

LG OLED TVs are WiSA Ready and work seamlessly with a WiSA Transmitter and WiSA Certified speakers to elevate the quality of your entire home-entertainment experience to cinematic, 5.1 wireless audio.*


*Supports 5.1 and 2.0 configurations only. Wireless WiSA Transmitter (such as the Axiim Link) required and sold separately.

An in-game scene with fight raging shows perfect details in all black areas vivid.

New Level of Gaming with Perfect Black

The perfect black canvas of an LG OLED TV provides an unparalleled experience in gaming on your favorite consoles. See extraordinary details and intense color even from a wide TV viewing angle. Immerse yourself with cinematic virtual 5.1 channel surround sound. And enjoy the latest innovations with HDMI that allows for responsive gameplay that gives you the edge.

Four icons for 1ms response time, 12.9ms input lag, variable refresh rate, and auto low latency mode are listed in four columns.

Fast Response, Fluid Motion

Upgrade your game play with latest features. A 1ms response time* and low input lag allow for smoother, real-time action. Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM) supported on the latest HDMI standard, deliver the best graphics with minimal stutter at the fastest speeds for the best gaming experience.

*1ms response time is based on GtoG which means grey to grey.

Input lag data is based on internal testing standards and is subject to change according to the measurement environment or specific device conditions.

A red racing car only shows buttery smoothness on the LG OLED TV and part of it shows buttering outside the TV screen.

LG OLED TV — A PC Gamers Dream Come True

Experience PC gaming like never before on an LG OLED TV with NVIDIA G-SYNC compatibility. Only LG can provide the exceptional picture quality of perfect black and intense colors combined with smooth gameplay to take PC gaming to new heights.*

*Available via 2019 firmware update.


Learn more about the LG Electronics OLED77C9PUB

Warranty, Returns, And Additional Information
RICHARD E.
Ownership: 1 month to 1 year
Verified Owner
5/ 5
LG 77 inch 4K OLED TV 12/23/2019 1:33:33 PM

Pros: Outstanding image quality from any viewing angle with unbeatable dynamic range (unlike usual LED back-illuminated LCD displays), giving a truly remarkable viewing experience. I also use it to display digital photography, as it is the finest display available for that purpose. (To do so, I connect it over WiFi through an Apple TV 4K as a second monitor to my Mac computer.) The sound quality is also excellent.

Cons: This TV is not inexpensive, though is is much less expensive now than it was a year ago, but I strongly believe that real quality is well worth the added cost.

Overall Review: Outstanding product quality!

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Kevin s.
Ownership: 1 week to 1 month
Verified Owner
3/ 5
Expensive pic for blue or super right screen 12/21/2019 1:16:26 PM

Pros: The pic is clear with good resolution for streaming tv... the contrast capability is evident but the over all color &brightness control is very poor. I just got it but haven’t found a place to make adjustments other than the various preset picture options eg cinema, sports etc... out of the six options there are two that are realistic.

Cons: One thing about Roku is they do all the updates in the background with this smart tv you are consistently bombarded with update now messages upon startup.... Picture color is hyped up so high everything is surreal.

Overall Review: Don’t be terrified of the massively over the top blue overtone when you start the tv for the first time! Contrast is excellent slightly better than its predecessor a 65inch pioneer plasma. The color on this tv generally not natural.

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Wyatt M.
Ownership: 1 week to 1 month
Verified Owner
3/ 5
Still has not shipped after over a month 12/13/2019 10:04:11 PM

Cons: still has not shipped

Overall Review: still has not shipped

Did you find this review helpful?
Gary S.
Ownership: 1 week to 1 month
Verified Owner
5/ 5
SWEET! 12/3/2019 6:21:23 PM

Pros: Size and quality of picture (excellent). Dimensions and weight of TV are simply hard to believe. This is phenomenal!

Cons: Getting sound to sync with sound system (might just be me being too dense to figure it out, but still working on it).
Getting sound system and ATT DVR to turn on/off with TV all from LG remote (again, I might just be too dense, but still working on it).
Although delivery was better than carting it home from a store or having a common carrier dropping a box at the curb, "white glove" has lost its luster. TV was delivered to room where the TV would reside, box opened, TV plugged in to see if it works and that's as far as it went. My wife and I finished the installation/setup. For the money, though, I'm not complaining at all.

Overall Review: All in all, this is great. Given the same deal, I'd do it again.

Did you find this review helpful?
Joshua R.
5/ 5
Best price available for the LG OLED77C9PUB 77" C9 Smart OLED 4K UHD TV with HDR (2019) 11/29/2019 5:42:30 AM

Pros: Easy! Look up literally every review on HDTVs and you'll see LG OLED on the top of the list. First in quality and no one can match the technology that absolute black gives with OLED. LG's smart TV interface is also one of the best I've ever used. Netflix, VUDU, Prime and more all provide HDR services and Dolby Vision, Dolby Atmos. Get a high-end Yamaha Aventage dolby atmos capable receiver to match and you'll have a future stable, future-ready movie theater room that your friend will marvel over and secretly (or not so subtly ) envy.

Cons: Yes, it takes a while to ship. It is a 77" for goodness sake! It has to come freight so be patient. Mine came in 8 days, and the shipping was FREE. I have nothing to complain about. They also brought this giant TV upstairs for me through a horrible winding staircase (THANK YOU).

Overall Review: 5 STAR Price
5 STAR 4k OLED
THE BEST TV YOU CAN BUY RIGHT NOW

Did you find this review helpful?
Danny H.
Ownership: 1 week to 1 month
Verified Owner
4/ 5
Great purchase 11/24/2019 3:24:09 PM

Pros: best price. newest model. as advertised.

Cons: Slow shipping, no shipping updates or communication.

Overall Review: Television was exactly as advertised and in perfect shape. The only negative was the lack of communication from the shipper. Otherwise was the best price for the latest model by a large amount.

2 out of 2 people found this review helpful. Did you?
MARK F.
Ownership: 1 month to 1 year
Verified Owner
5/ 5
Great experience 11/22/2019 8:47:11 AM

Pros: Great price. Arrived on schedule.

Cons: None

Overall Review: I would definitely recommend this seller to others. I would absolutely purchase from them again.

Did you find this review helpful?
Mark K.
Ownership: 1 month to 1 year
Verified Owner
2/ 5
77" OLED 10/10/2019 9:00:50 AM

Cons: Picture quality is not as good as advertised. My OLED 2018 is a lot better than this 2019 model. Disappointed and should have got a Samsung

Overall Review: Picture quality is not as good as advertised. My OLED 2018 is a lot better than this 2019 model. Disappointed and should have got a Samsung

3 out of 29 people found this review helpful. Did you?
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