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LG OLED77C9PUB C9 Series 77" 4K Ultra HD Smart OLED TV (2019)

Ships from United States. Most customers receive within 4-8 days.

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  • 4K UHD 3840 x 2160 OLED Panel
  • HDR10, HLG, Dolby Vision HDR Support
  • Built-In Wi-Fi & Ethernet Connectivity
  • Access LG Content Store for Apps

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  • Overview
  • Specifications
  • Warranty & Returns
  • Reviews
LG logo
The front view of LG C9 series TV which shows a field filled with brightly red flowers from an airial perspective.

The ultra-large 77” LG C9 series TV pumps up the color and black for PC or console games, movies and videos. Image noise and video stuttering/tearing will be things of the past. Dolby Atmos and WiSA ready, the TV can make sophisticated modern soundtracks from games and movies sound as spacious and fluid as intended. With AI ThinQ, the TV will intelligently respond to your voice commands. You don’t need to lift a finger to get your entertainment or help.

A picture of vibrant light with only the part on the LG OLED TV C9 TV is displayed brightly

See the Light

When you experience the revolutionary self-lit pixels of the LG OLED TV C9, you’ll discover perfect black and intense color found nowhere else.

A snorkle diver is underwater swimming to a swarm of fishes which are all in their silhouettes

Perfect Black Brings Out the Darkest Details

Perfect black and infinite contrast bring out shadowy details in the darkest scenes. That's the power of 8.3 million individually lit pixels in LG OLED TVs.

A scenery with two fishers on their own boats individually on a river surrounded by mountain ranges is in silhouette

Let Vivid Color Set the Scene

See everything you've been missing on the all-new LG OLED TV. It has a wide breadth of color that will truly take your breath away.

A close-up view of a9 Gen 2 Intelligent Processor with circuit in the background

a9 Gen 2 Intelligent Processor is LG's Best 4K Processor

LG's most powerful 4K processor uses 4-step noise reduction to enhance images, action and color. It brings the most immersive viewing experience possible, all powered by AI at its core.

A man is putting his arm around a woman and they are watching TV together. Icons of LG ThinQ AI, Google Assistant, and alexa are listed at the bottom right corner.

Introducing a More Intelligent TV with LG ThinQ AI

See how convenient life can be thanks to LG ThinQ AI that listens, thinks and answers. And with the Google Assistant* and Alexa, you can control your entire connected home and enjoy personalized entertainment. It's power to run your life—even better.


*Service limited to certain languages. Some features require 3rd party service subscriptions. Google is a trademark of Google LLC.

An LG OLED TV is installed on the wall showing meteor shower flying through the space. An icon for works with apple airplay is placed at the top center and a smartphone showing a menu of varios devices is at the bottom right corner.

AirPlay Lets You Do It All—Watch, Listen, Share

AirPlay 2 lets you effortlessly share movies including Dolby Vision titles, TV shows, photos and more on your LG AI TV right from your iPhone, iPad or Mac. You can even play music on every LG AI TV and other AirPlay two compatible speakers in your home at the same time—all in sync.


Some features may require 3rd party service subscription.

An LG OLED TV on the wall shows a field filled with brightly red flowers from an airial perspective.

See the Bigger Picture

Step up to a bigger picture from the leaders in OLED. 8.3 million pixels are perfectly suited for a superior view on an Ultra-Large 77" screen—even up close.

A field of plant is blowed by the wind and the icon of dolby vision atmos is loacated at the bottom right corner.

Transform Your TV into an Entertainment Powerhouse

Advanced image and sound technologies inspired by the cinema optimize picture and sound for a spectacular, more lifelike experience in every scene—it's ultravivid picture and powerful, moving audio that seems to flow all around you.*


*Dolby Vision is a trademark of Dolby Laboratories. Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.

A woman and a man are watcing TV together and the icon of WiSA ready is listed at the top left corner.

LG OLED TVs and WiSA

LG OLED TVs are WiSA Ready and work seamlessly with a WiSA Transmitter and WiSA Certified speakers to elevate the quality of your entire home-entertainment experience to cinematic, 5.1 wireless audio.*


*Supports 5.1 and 2.0 configurations only. Wireless WiSA Transmitter (such as the Axiim Link) required and sold separately.

An in-game scene with fight raging shows perfect details in all black areas vivid.

New Level of Gaming with Perfect Black

The perfect black canvas of an LG OLED TV provides an unparalleled experience in gaming on your favorite consoles. See extraordinary details and intense color even from a wide TV viewing angle. Immerse yourself with cinematic virtual 5.1 channel surround sound. And enjoy the latest innovations with HDMI that allows for responsive gameplay that gives you the edge.

Four icons for 1ms response time, 12.9ms input lag, variable refresh rate, and auto low latency mode are listed in four columns.

Fast Response, Fluid Motion

Upgrade your game play with latest features. A 1ms response time* and low input lag allow for smoother, real-time action. Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM) supported on the latest HDMI standard, deliver the best graphics with minimal stutter at the fastest speeds for the best gaming experience.

*1ms response time is based on GtoG which means grey to grey.

Input lag data is based on internal testing standards and is subject to change according to the measurement environment or specific device conditions.

A red racing car only shows buttery smoothness on the LG OLED TV and part of it shows buttering outside the TV screen.

LG OLED TV — A PC Gamers Dream Come True

Experience PC gaming like never before on an LG OLED TV with NVIDIA G-SYNC compatibility. Only LG can provide the exceptional picture quality of perfect black and intense colors combined with smooth gameplay to take PC gaming to new heights.*

*Available via 2019 firmware update.


Learn more about the LG Electronics OLED77C9PUB

Warranty, Returns, And Additional Information
Ownership: 1 month to 1 year
Verified Owner
2/ 5
77" OLED 10/10/2019 9:00:50 AM

Cons: Picture quality is not as good as advertised. My OLED 2018 is a lot better than this 2019 model. Disappointed and should have got a Samsung

Overall Review: Picture quality is not as good as advertised. My OLED 2018 is a lot better than this 2019 model. Disappointed and should have got a Samsung

1 out of 18 people found this review helpful. Did you?
Ownership: 1 month to 1 year
Verified Owner
4/ 5
Excellent TV, much better than my old plasma! 10/3/2019 10:25:37 AM

Pros: - Well designed simple remote control.
- Nice and easily accessible TV programming information.
- Very smooth and quick response menus, and overall user interface.
- Love the art gallery screen savers. Wish I could add my own, don't know how yet.
- Love the remote control's Mouse mode. You can actually type at a reasonable speed!
- Wired and wireless connectivity is great. Airplay and Cast rock.
- TV tuner is much more stable than the 6 year old plasma LG TV I just got rid of.
- Turning off a smart source turns TV off as expected. Plasma can't do that properly.

Cons: - Delivery was quoted as "most people in 5 to 8 days". Those are weekdays. I got mine in 2 weeks. NewEgg should clarify in their listing.
- "White Glove" team didn't know how to test LED array. Had to do it for them.
- LG doesn't provide a Red Green Blue test screen, only a nice lakeside village with a big dialog box in the middle of the screen. Should have a rotating white/black/red/green/blue full screen pattern. My LG plasma has it.
- Most ports are close to impossible to reach when wall mounting. Can't see anything from top, side, or bottom. LG needs to leave a back wall carve-out in the case for visibility.
- Power cord is 1 foot too short to put into wall duct, and cannot be replaced without cutting the wire. Putting an extension cord into a wall duct is a non-starter.
- Audio to fiber optic output cannot change volume. I hope I can teach LG remote how to pretend to be that audio remote.
- Had an issue with PC where display was chopping off a dozen pixels from all sides. Got it to go away. Could be an NVIDIA bug. Checking...
- Having trouble getting Google Assistant to play with this TV. Need some time to figure this out.
- Have a number of terrestrial TV stations that are duplicated. Not sure why.
- Ok Google tell LG TV to turn on power. Let's ask LG. LG says Can't do that command. Please turn on TV first.

Overall Review: I have been looking forward to OLED for years. Still diving in to all the 4K sources, TV features, etc.
You have to be quite tech savvy to hook up all the features of this TV.
Maybe LG could have their app negotiate all the logins from one series of screens (YouTube, Netflix, Google Home). Wifi has to be separate.

After a few days I still have a checklist of things I am wanting to try: BT headphones, remotes reprogramming, etc.

Lots of features :)

3 out of 5 people found this review helpful. Did you?
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