NVIDIA Ada Lovelace Architecture

Designed to Give You Superpowers

NVIDIA Ada Lovelace Architecture
New Streaming Multiprocessors

Up to 2X Performance and Power Efficiency

Fourth-Gen Tensor Cores

Up to 4X Performance with DLSS 3 vs. Brute-Force Rendering

Third-Gen RT Cores

Up to 2X Ray Tracing Performance

Cutting-Edge GPUs
Cutting-Edge GPUs

NVIDIA Ada Lovelace Architecture

Realistic and Immersive Graphics
Realistic and Immersive Graphics

Dedicated Ray Tracing Cores

AI-Accelerated Performance
AI-Accelerated Performance

NVIDIA DLSS 3

Game-Winning Responsiveness
Game-Winning Responsiveness

NVIDIA Reflex Low-Latency Platform

Built for Live Streaming
Built for Live Streaming

NVIDIA Encoder

AI-Enhanced Voice and Video
AI-Enhanced Voice and Video

RTX Video Super Resolution and NVIDIA Broadcast

Fast-Track Your Creativity
Fast-Track Your Creativity

NVIDIA Studio

Performance and Reliability
Performance and Reliability

Game Ready and Studio Drivers

Ray Tracing

Hyper-realistic. Hyperfast.

The Ada architecture unleashes the full glory of ray tracing, which simulates how light behaves in the real world. With the power of RTX 40 Series and third-gen RT Cores, you can experience incredibly detailed virtual worlds like never before.

Hyperrealistic | Hyperfast
NVIDIA DLSS 3

Max FPS. Max Quality. Powered by AI.

DLSS is a revolutionary breakthrough in AI graphics that multiplies performance. Powered by the new fourth-gen Tensor Cores and Optical Flow Accelerator on GeForce RTX 40 Series GPUs, DLSS 3 uses AI to create additional frames and improve image quality.

NVIDIA Reflex

Victory Measured in Milliseconds

NVIDIA Reflex and GeForce RTX 40 Series GPUs deliver the lowest latency and best responsiveness for the ultimate competitive advantage. Built to optimize and measure system latency, Reflex provides faster target acquisition, quicker reaction times, and the best aim precision for competitive games.

Top Tools for the Creative Trade


NVIDIA Studio
NVIDIA Studio

Your Ideas, Accelerated by NVIDIA Studio

Take your creative projects to the next level with NVIDIA Studio. Powered by new dedicated hardware, RTX 40 Series unlocks unmatched performance in 3D rendering, video editing, and graphic design. Experience feature-rich RTX accelerations in top creative apps, world-class NVIDIA Studio drivers engineered to provide maximum stability, and a suite of exclusive tools that harness the power of RTX for AI-assisted creative workflows.

NVIDIA Encoder
NVIDIA Encoder

The Dream Stream

Steal the show with incredible graphics and high-quality, stutter-free live streaming. Powered by the 8th generation NVIDIA Encoder (NVENC), GeForce RTX 40 Series ushers in a new era of high-quality broadcasting with next-generation AV1 encoding support, engineered to deliver greater efficiency than H.264, unlocking glorious streams at higher resolutions. Plus, exclusive optimizations in your favorite live streaming apps give your audience your best—every time.

NVIDIA Broadcast
NVIDIA Broadcast

Your AI-Powered Home Studio

The NVIDIA Broadcast app transforms any room into a home studio—taking your live streams, voice chats, and video calls to the next level with powerful AI effects like noise and room echo removal, virtual background, and more.

NVIDIA Omniverse
NVIDIA Omniverse

Connect Your Creative Worlds to a Universe of Possibility

NVIDIA Omniverse™ is a 3D design collaboration platform within the NVIDIA Studio suite of tools for creators. Built to accelerate workflows and unite apps and assets to bring your ideas to life—fast.

NVIDIA Canvas
NVIDIA Canvas

The App That Puts the AI in Painting

Use AI to turn simple brushstrokes into realistic landscape images. Create backgrounds quickly or speed up your concept exploration so you can spend more time visualizing ideas.

Additional Features and Benefits

Game Ready Drivers

Game Ready Drivers

GeForce Game Ready Drivers deliver the best experience for your favorite games. They’re finely tuned in collaboration with developers and extensively tested across thousands of hardware configurations for maximum performance and reliability.

GeForce Experience

GeForce Experience

Capture and share videos, screenshots, and live streams with friends. Keep your drivers up to date and optimize your game settings. GeForce Experience lets you do it all. It’s the essential companion to your GeForce graphics card.

NVIDIA G-SYNC

NVIDIA G-SYNC

Get smooth, tear-free gameplay at high refresh rates, plus HDR and more. This is the ultimate gaming display and the go-to equipment for enthusiast gamers.

NVIDIA Ansel

NVIDIA Ansel

Turn your screenshots into art with this powerful in-game photo mode that captures 360, HDR, and super-resolution photos.

Virtual Reality

Virtual Reality

The highest performance graphics deliver the smoothest, most immersive VR experiences.

Resizable BAR

Resizable BAR

Resizable BAR is an advanced PCI Express feature that enables the CPU to access the entire GPU frame buffer at once, improving performance in many games.

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All prices reflect the final price after savings. Offers expire 12/31/2024 at 11:59 P.M. PT.

© 2022 NVIDIA Corporation. NVIDIA, the NVIDIA logo, GeForce, GeForce Experience, GeForce RTX, and G-SYNC are registered trademarks and/or trademarks of NVIDIA Corporation in the United States and other countries. All other trademarks and copyrights are the property of their respective owners.