In this installment of Newegg’s holiday blog series, we will discuss valuable improvements sellers can make to their product listings and seller store as well as some best practices for establishing your brand on our Marketplace.
As a Newegg Seller, you don’t need to worry about site speed, site design, or the technical aspects of SEO. There are, however, some simple improvements sellers should implement to take their product listings to the next level of greatness. This priming of your listings starts by asking yourself, “Are my products easy to search?”
Key things sellers should focus on for optimization are product titles, keyword placement, high-resolution images, and informative & descriptive bullet points. Once these best practices are in place, you will have a clean slate for accurately tracking the impact for all your upcoming holiday marketing promotions.
In this excellent example of proper content, we see clear and concise product listings and tagging which allows your customers to easily find their products within the Marketplace, your Seller Store, and on search engines.
We have touched on this in past blogs, but because it’s such an important part of your business on Newegg.com, it’s worth going into detail on how to optimize your seller store.
Because you worked so hard to perfect your products’ searchability with the tips above, it only makes sense to apply that same attention to detail in creating a store that properly showcases these products and your brand. By creating this destination for your customers, you are building brand loyalty and improving the odds that customers will increase their AOV with your products. The addition of professional look and feel content to your store such as eye-catching banners, videos, customer reviews, policies, and logos further aid buyer’s purchasing confidence and satisfaction.
Reach out to your account manager and learn how you (or us) can add these professional elements and enhance your seller store in time for the holiday rush.
So, now that you have ensured that customers can easily find your products through search and your seller store, are they going to be wowed with what they find? Having engaging content is a powerful marketing tool that can do a lot of heavy-lifting for sales, but for sellers without their own design or web teams, Newegg offers A+ content services that include the creation of high-res imagery, informative videos and reviews, and tailored SEO optimization. All products can benefit from A+ content during this busy time, but for sellers looking to test the waters, we suggest creating content for only your biggest movers this holiday season.
In the image here we see seller content that is tailored to make customers want to learn more about the products and to engage with the brand. It lends massive credibility for customers to see this A+ content and to have desirable information easily accessible.
Now that you have built this foundation of pristine product listings and a captivating seller store loaded with interesting content to house them, what’s next? If you have followed our holiday blog advice up to this point, then we feel that you are on track for improved holiday success on Marketplace. But the next installment will address an area that is notorious for being unpredictable and eating away at profit margins: Shipping + Returns. We’ll cover interesting industry stats as well as ways sellers can hedge their fulfillment expenses — all while growing customer satisfaction. In the meantime, reach out to our account team and get your listings and stores lookin’ good!