Pros: -great price! -custom PCB -dual 8 pin PCIe power connectors -dual 100mm fans -card feels like it has great build quality -temps are great- around 68C at full load -fans are virtually inaudible -overclocks about the same as most Pascal- able to sustain around 2075-2088MHz -best performer out of three 1080's that I have owned (EVGA 1080 FTW & Asus Strix 1080) -multicolored LED lighting (NOT RGB) -includes a backplate -looks awesome (personal preference)

Cons: -has some coil whine, but nothing terrible -backplate has yellow which makes it not color neutral (may not matter to some- I personally like it) -NO RGB- you can change the color of the LED's but only to 7 preset options. no full control over color spectrum

Overall Review: In my opinion, this is the best card at this price point. Cards around this price usually do not have the features this card does- most are reference PCB, not dual 8 pin power, blower style coolers, and no LED lighting. I feel like if you are looking for a 1080 that isn't sub-par and you don't plan on liquid cooling, this is without a doubt what you should be buying.

Pros: -Price -Performance -Light Scheme -Design -Perfect Card for 2560x1440p 144mhz monitors This card is a smart choice if you are choosing to upgrade to a GTX 1080. At 650, its 50 dollars cheaper than the 1080 FE and it clocks higher and stays way cooler than a Founders Edition. You can change the light scheme of the Zotac label and its casing sides to different colors at different brightness levels, also with a pulsating feature. Great if you are planning on building a nice RGB Lighting computer case. FPS wise, this game runs everything at max settings at 2560x1440p and keeps a good 60fps without breaking a sweat. From Witcher 3, highest settings to GTA V ultra settings.

Cons: -Clunky OC Software- Using MSI Afterburner with no problems Im giving this card a 4 out of 5 because Firestorm OC software is wonky and OCing my card has cause more crashes than id like. This could be me though, the card itself works better than an OC 980ti out of the box.

Overall Review: I would most defentely recommended this card because of the price point compared to others. Availability is still extremely limited which irks me, but if you have a chance to get this one, take it. You can wait around for an Amp! Extreme, but you'd be paying roughly 100 more for that and 1 extra fan and not that much extra in FPS.

Pros: It is much quieter and cooler than my old 670 SLI setup (as it should be). It really is huge, I have had many graphics cards before, but this is definitely the biggest. Even dwarfs my old 295 GTX. I was starting to lose the ability to run games maxed out on my monitor so it was time to upgrade and the new GTX 1080 was finally a big enough jump from my old cards to switch. I haven't heard of the Zotac brand before researching the GTX 1080 but all the reviews I read were positive. I was looking for either this one, the one up from this(Amp! Extreme maybe?), or the Strix. This one came in stock first at a reasonable price (well under the Founders Edition cards) and I was able to get it before it went out of stock. I know it is probably not the most common upgrade path but just in case someone else has the same setup, here are some of the benchmarks I used to test the card: Shadows of Mordor (fully maxed settings on 1080p, no new monitor yet) 670 SLI: 1080 GTX: Avg 55 163 Max 150 223 Min 34 98 Metro Last Light Redux (fully maxed settings on 1080p average of 3 runs) 670 SLI: 1080 GTX: Avg: 45 91 Max: 177 201 Min: 7 26 Batman Arkham Origins: 670 SLI: 1080 GTX: Min: 49 65 Max: 94 171 Avg: 66 118 Skyrim with a ton of mods looks a lot better and smoother. Not the most scientific review, but I didn't benchmark it =) It is nice losing the SLI setup. Things never seemed to work out as well in practice as they do in theory with SLI. I have had SLI for MANY years and this is the first time I put all my money on one card instead of buying one lower card and then another to match it in 6 months or a year.

Cons: The overclocking software isn't the best yet. I am sure it will come in time.

Overall Review: "Participating in ZOTAC Experience" I wasn't paid for a review, it was just time for me to upgrade and this one won my money.

Pros: Nice out of the box overclock Stable, low temps Plug and play, zero fuss Incredibly powerful Great looking Card

Cons: Clunky Firestorm Software

Overall Review: Zotac really impresses with their new 1080 Amp! Edition. Awesome card, really nicely built with sturdy materials. Card looks great, some people don't prefer the decal on the backplate, I wasn't a huge fan at first sight either to be perfectly honest, but after installing I realized that was nonsense as the card looks really nice. Temps don't go over 71c for me, even with a modest overclock to 2084mhz, with an adjusted fan curve, using the Firestorm software. Firestorm software: Gets the job done, needs obvious refinement. The translation needs some work, and be sure to download the latest version off of the Zotac website as the version that comes on the software disk is broken, and didn't allow me to modify the Spectra RGB lighting at all. Overall Verdict: This card is a definite winner!

Pros: - The performance is spectacular - The fan noise is minimal - The temperatures are good - A LOT cheaper and faster than the Founder's Edition cards - Packaging was professional and item well protected - Solid build quality with nice backplate.

Cons: - HUGE. Check the dimensions. This is a massive card. I have had the same Antec case for 8 years. I have SLI'd GTX 285s, SLI's GTX 570s (the big custom cooler ones), and this card dwarfs anything else I have put in my case. I had to actually take a dremel and carve out a notch in the hard drive mounting tower to make room for this. NEVER had to do that before. This is totally my fault for not checking, so not deducting an egg. That would be silly. Just letting you all know to check the dimensions for your own case.

Overall Review: Not much to add. You have all seen the benchmarks for the 1080s. The card is brilliantly fast. The 1070 is in a better spot in terms of value for money, and if you game at 1080p there is almost zero reason to get either of these. Pick up the last gen cards from AMD or Nvidia and save yourself a lot of cash. For those gaming at 2k and 4k, this card is performing flawlessly.

Pros: Best performance single GPU card on the market. Zotac's IceStorm Cooling is really efficient and quiet (Fan stops spinning when system is not under load) Temp stays at 40C when system is idle and never goes above 80C when gaming or doing video editing. Included FireStorm configuration software is easy to use and adjust. Well build, metal back plate and real copper heatpipes.

Cons: None. I'd probably trade the LED lighting effects and plastic front cover for more aluminum heatsink.

Overall Review: Great card, efficient yet extremely powerful. What a good graphic card should be.

Pros: -Price: This Zotac card has higher clock speeds, custom PCB, increased power delivery (2x 8-pin PCIe), and enhanced cooling system for less than the price of the Founder's Edition.<br>-Performance: All the gains from the new-generation Pascal architecture with a little more "oomph" from Zotac.<br><br>Pairs well with my ASUS ROG SWIFT 1st gen 1440p 144hz monitor with G-SYNC enabled.

Cons: -Ports: I wish Zotac followed in Asus' footsteps and added 2x HDMI outputs. I have 1x DP, 1x HDMI, and 1x DVI monitors and an HTC VIVE. I have to disconnect my HDMI monitor (mounted, used for live TV streaming) when I use my VIVE. <br><br>This Zotac GPU has 1x HDMI, 1x DVI, and 2x DP

Overall Review: Participating in ZOTAC Experience

Pros: Will run absolutely anything you throw at it

Cons: I had to RMA my first one for coil whine