Pros: *This card can max out BF3 and the BF4 beta on ultra easily, which are pretty much the only games I play. I don't have FRAPS numbers but it's smooth enough that if you die, it's your fault. Expect speed boosts when Mantle comes out.
*I've OC'd the card to 1100mhz core and 1500mhz VRAM without touching the voltage. This exceeds Ghz Ed. card performance. Bumping the voltage could yield more performance but I don't want to mess with it.

Cons: *This card runs very hot at 80C in a Fractal R4 with 3 140mm fans; one of which blows directly on the cooler. VRM's go as high as 120C until I stopped benchmarking. The stock cooling is completely inadequate for the power that this card has.
*Paired with an FX-8350 and 8 GB DDR3, along with 2 HDD's and one SSD my setup pulls 455W from the wall at load. Ouch.
*My card has coil whine, but most of it is masked by the sound-proofing of the case. Nowhere loud enough to be annoying, but loud enough to notice. The coil whine is softer than a case fan on 1200RPM.

Other Thoughts: *I replaced the cooling with an Accelero 7970 Xtreme. Note that by doing this you may void your warranty (there's a warranty sticker over one of the screws), but it brought my temps down to 60C max core, and 90C VRM's. Other forums indicate that MSI will still honor the warranty as long as you return the card to its original configuration.
*If you go with the 7970 Xtreme and you own a Fractal R4, you will have to remove the middle HDD cage or it won't fit.

Pros: *It has many features not found on more serious programmer/typist oriented mechanical keyboards. For example, media keys and volume control.
*It's cheap when it goes on sale and is an EXCELLENT value.
*It will satisfy the needs of most casual gamers, but serious/pro gamers should look elsewhere.

Cons: *The build quality is low and the keyboard feels very lightweight relative to higher end mechanical keyboards.
*It sits a quarter inch higher than a comfortable wrist position, so this is makes the keyboard a no-go for marathon typists. Coding becomes a pain after several hours. Perhaps a wrist rest would alleviate this problem.

Other Thoughts: I've owned:
*IBM Model M (Buckling Spring)
*Das Professional S (MX Blue)
*Matias Quiet Pro (Dampened Alps)
*This keyboard.

I've tried:
*SteelSeries 6Gv2 (MX Black)
*Some MX Red that I can't remember.

Most people who hate clicky and noise but like tactile feedback go for the Browns, and for most people this keyboard will work fine. However if you're willing to shell out more cash, the Matias Quiet Pro has a much crisper tactile feel at a much lesser noise level. It's become my go-to "don't anger the coworkers" programming keyboard. At home I use the Das (love them clickies!), and I keep the Model M around to impress the young'uns.