Pros: The fast response time really makes a difference. The LED backlighting makes colours vibrant but not oversaturated, the OSD isn't too confusing (though certainly not the best), and the external appearance of this monitor is quite nice, with the red trim on the base and a matte display. Connectivity has the standard choices and will satisfy anyone looking to put this monitor on a desk (though the choices might be fairly limited if you're looking to make this your main display in the house, and since it's a straight-up monitor there's no component or composite connections). There are little things that you don't really think about when purchasing a monitor, but are nice to have, like a warning about Optimal Resolution (which you can turn off) if the displayed content is above or below 1920x1080; an option to choose between Limited and Full RGB (recommend reading up on the difference, but if the input source this monitor is connected to supports Full RGB, make sure that's selected on both the device and monitor); and an Information section in the settings that tells you what the model number is. That saved me some searching. The buttons on the side of the display, used to control the OSD, are marked with small white dots that make them easier to see from the front. Each is programmable for a hotkey, which can range in function from changing the input source, to controlling the Black Equalizer levels, to quickly changing one of the predefined Picture Modes, to opening the OSD, etc.

Cons: If you are looking for rich, deep blacks, this - and any other monitor with a TN panel - is not for you. There is way too much backlight bleed-through. You won't really notice in bright scenes in movies or games, but in darker scenes, while the colours still hold true, the backlight shines through the blacks. Others may be unaffected by it, but it proves really distracting for me, and even though I calibrated this monitor as much as possible (the default RTS 1 setting is terrible), you'll still find me trying in vain to find some sort of backlight setting. On my HDTV, I was able to turn down the backlight and up the contrast and brightness to make up for it, which solved the bleed-through, but unfortunately all that is available with this monitor is Brightness, Contrast, and various other settings. I can't say for other reviewers, but the Black EQ really makes no difference to me. Yes, it makes dark things brighter, which may help if the game you're playing is particularly dark - such as either Metro game, or heck, even parts of Destiny - but it does so at the expense of picture quality (after all, those scenes/levels are dark for a reason). The buttons on the side have very slight ridges on them, meant to make it easier to find them in the dark, but they lack any other distinction, and they're all the same size and shape, so I find I fumble around with them more often than not if I need to change something at night.

Overall Review: The AMA setting fully eliminates any trace of unwanted motion blur/ghosting (unless the game you're playing puts it in there on purpose), but at the cost of showing a white after-image for a split-second. You're unlikely to notice it in day-to-day usage when it's set to High, but it's there, and it took me a while to adjust to its presence. DO NOT set it to Premium, or you WILL notice it. In the end, whether you use AMA at all is up to your personal preference. I find it's more noticeable when you're looking at something dark on a lighter background. Case in point, the trees in Morrowind: looking around, I could clearly see a rapid afterimage of the trees against the bright blue sky. Disabling it showed ghosting though, which I dislike more than the unique issue the feature provides.