Pros: Easy Install; No moving parts; Looks great; Works with smaller-end mid-size ATX cases; Great design and functionality and it's very inexpensive. The optional fan setup is great because you can customize as needed

Cons: Not really a con; but be aware of size/dimensions; should work with most setups but may be too big for micro atx or compact cases; in some setups it may impact memory install, but on my Asus z97 pro there was no issue, even with fan installed (optional)

Overall Review: Great alternative to complex cooling systems that may not last as long