Pros: Beautiful bright and vibrant colors as others have said. Pictures are gorgeous on this monitor compared to 2 other monitors I own. Good size and the 1ms response time. Bought for gaming. Whites are really white and not a slightly grayish white as I have experienced with some other LED monitors buuut...

Cons: ...blacks aren't as black as they could be. It's more like a slightly milky black which does bother me some.

Overall Review: Hoping ASUS can work on the black levels on a monitor like this one. Better black levels while still keeping the bright and vibrant colors and I would give this 5 eggs. Would rate 9/10 or 4.5/5 eggs, but can't do half eggs. Would still recommend though.