Born from a dream of "creating a watch that never breaks." In 1983, CASIO engineer Kikuo Ibe won the battle against the laws of nature. He designed a watch that would resist centrifugal and impact forces, as well as high water pressure. Since then, the name G-SHOCK has become a byword for independence and pushing the limits.
G-SHOCK has continued its unceasing evolution ever since, in pursuit of greater toughness in every respect, from structure and materials to functions.
Today, the development team's passionate challenge and constant efforts have reached fruition in Triple G Resist, a structure with the strength to withstand 3 types of gravitational acceleration.
In its pursuit of usability under any circumstances, moreover, G-SHOCK realized installation of Smart Access, a system assuring agile, reliable operability.
Stronger than ever, and targeting even greater strength, G-SHOCK's challenge is never-ending.
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