Pros: - Bright, crisp picture - HUGE display area, best bang for the buck compared to the other 30" displays out there - Vivid, consistent color, from edge to edge - Decent viewing angle, easily viewable from 30 degrees off to either side. - Nice response time, no visible "ghosting", or "lag" of any kind - BF:BC2 is AMAZING on this thing! (Heh, pretty much anything I play on it is...) - 4 USB ports on the monitor, standard, but nice.

Cons: - Given the nature and size of the display - if you're not familiar with it - you may notice a very slight "rainbow" or iridescence on very bright and lighter colors/greys. As others have said, it's only noticeable if you are looking for it, or if you are close to the screen. - This LCD does indeed run a bit much on the GREEN channel, so you will need to change your color settings, via your video card, to compensate for it. I lowered my GREEN channel brightness by 7% or so, and it looks perfectly fine, regardless color calibration is almost a must with this monitor! - Also, be advised that some games will not adhere to a custom color profile when playing full-screen, mostly on Nvidia graphics cards and in Vista & Windows 7. - This monitor gets pretty warm, nothing out of the ordinary, just make sure you're in a cool place. - VERY minimal controls on the monitor, one for brightness control, and one to turn off the blue LED light that surronds the ON button.

Overall Review: So far, I'm very pleased with my purchase, though I was nervous at first. I was coming from a slightly smaller Samsung LCD, and I can easily say that this was worth the investment. I do not do much graphic/photo editing, so I can't say if this screen is best for a professional, but for general/gaming purposes, this screen is a perfect fit.