Pros: Keyboard software is great, build quality is nice, clean white backlighting, and Cherry MX Blue switches. Has a full power USB 2.0 port. Media keys work well.

Cons: None really, unless you prefer a different switch type.

Overall Review: I have the G710+ and bought the G710 to try out Cherry MX Blues. Functionally, the keyboards are the same. The difference is the G710+ has MX Browns and rubber o-rings vs the G710 which has Blues and no o-rings. I tend to bottom out my keys, so having the o-rings makes a huge difference in feel and noise.