Pros: - Runs 4k Flawlessly -Keeps at 75 degrees Celsius under maximum load over extended periods of gaming. (this is an excellent temp, for long hours of gaming @ 4k w/ Ultra Graphics Settings) - I haven't had to Overclock it at all, no need really. This card is insanely powerful. -I run Witcher 3 (my favorite game of all time) and that seems to be the most graphics intensive game in my library. It is brain meltingly gorgeous at 4k Ultra. Rome 2 Total War w/ Divide Et Impera mod runs flawlessly as well at 4k Ultra. - No sales tax, free shipping. Came packaged nicely, everything works. - They use premium thermal paste, this is a HUGE plus.

Cons: - Price, I don't care what "MSRP" is. To produce and make a fat profit from these they can sell them at 400$ a-piece. HUGE profits. 700+ is stealing, no two ways about it. Grand Larceny. I see you NVIDIA. - I bought mine for 699 - It was a pain in the tush to get this into the PCIe Express slot. I have a X99A SLI Krait MSI Motherboard. The card is so big is does not allow the little back lever to lock into place when pushing down on it. This card is massive. (much bigger than my previous 970)

Overall Review: I came from a GTX 970. Build - MSI SLI Krait X99A Motherboard MSI GTX 1080ti Gaming Intel 5820k Hex-Core 3.3Ghz 16GB DDR4 Corsair Vengeance (2666) 1000 Watt Corsair Power Supply 500GB Samsung Evo Rosewill Throne Gunmetal Full Tower (has 10 fans pre-installed in there, excellent airflow) I will update this review if anything changes on my 1080ti.