Pros: 1. Much quieter than the fan in the reference design cooling system and I cannot hear the fan even at 100% speed. 2. Lower idle temperature by more than 10C and running Furmark temperature is lower by about 15C. 3. Decent customer service. Tech support responded by sending me the manual when I left a message on their support site that I cannot find the manual initially.

Cons: 1. Instructions for installation is not trivial and the best way is to find examples on the web on how to install it. 2. Thermal compound mixture curing is temperature dependent which was not mentioned in the instruction. If your room temperature is below 18C, it will take much longer than 5 hours for it to cure. I placed my card next to a heater overnight and all the heat sinks are now firmly in place. 3. The ax7970 cooler works really well but it will dump a lot heat in the case. When running Furmark, my case temperature increased by about 10C and you will need very good airflow to avoid temperature build-up.

Pros: Card looks good but Eyefinity does not work.

Cons: I found the card could not get Eyefinity to work properly and I sent in the card for warranty repair. Just similar to the case reported by Roger on 10/29/2011, they claimed that my card had physical damage and refused to honor the warranty. Except in my case, they said a resistor is missing. For all I know, they could have taken it off.

Overall Review: DO NOT BUY XFX! I am not the only one experiencing their sneaky way of denying your warranty claim!

Pros: Price is relatively low and package is very nice.

Cons: I played World of Warcraft with this card on a 1600x1200 LCD and it worked most of the times. However, whenever I am near Dalaran, the game would crash. When I looked at the error log, I realized that the card is being recognized as having 1024MB memory instead of 512MB. Check the ASUS website, there is no new BIOS for this card. And I had already had this card for more than 30days and I cannot return it. I wish ASUS would provide better support for this card.

Pros: Price is relatively low and package is very nice.

Cons: I played World of Warcraft with this card on a 1600x1200 LCD and it worked most of the times. However, whenever I am near Dalaran, the game would crash. When I looked at the error log, I realized that the card is being recognized as having 1024MB memory instead of 512MB. Check the ASUS website, there is no new BIOS for this card. And I had already had this card for more than 30days and I cannot return it. I wish ASUS would provide better support for this card.