Pros: The manufacturer website boasts faster load times and longer battery life than the competitors, so I purchased this to save a few bucks.

Cons: It took me a day to learn the reader has to be turned "on" to transfer data. If you don't own a SD reader, purchase one with your 2gb SD, usb transfer rates are slow. Images slow down the page load time to 15 seconds, so good software is required to slim and convert the documents to pdf. Also, there's no support for the latest ebooks w/ copy protection or .chm file formats.