Pros: When I bought a 4K DVD player at an unnamed big box store, the sales jerk tried to sell me a six foot hdmi cable for seventy dollars. I said no give me the cheap forty dollar cable. Then when I got home I thought that still seemed like an excessive amount for a six foot cable. I googled information on what cables are necessary for a 4K signal. My current cables were about seven years old and definetly needed to be replaced for 4K but the articles I read said you didn’t have to spend an arm and a leg for them. I selected these because they were a little more expensive than the lower priced cables and had good reviews. I bought three of them. One for a 4K DVD player, one for 4K Apple TV and one for the new Directv 4K receiver that I have on order. I installed and tested the cables on my 4K Apple TV and DVD player and noticed a real significant improvement in the 4K images. I can’t say that a better picture is possible with the more expensive cables but I am very satisfied with these cables and would recommend them to anyone converting to 4K equipment. I learned that you definetly need to upgrade your hdmi cables for 4K and you can spend seven dollars or seventy dollars for a cable. Your choice!

Overall Review: Perfect! High quality, great looks too.