Why is YouTube so addicting?



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Here are a couple of articles talking about “YAS” Youtube Addiction Scale alongside a letter. I am no expert on the topic, but these seem peer reviewed and well written.

If you are going to read any, read the third one, the letter talks briefly to your question.

If you want a physiological reasoning: Khan Academy

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YouTube’s algorithm has improved dramatically in the last couple of years its crazy. I could only imagine the amount of data that it has on each user.

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