 For everyday use |  For everyday use |  For everyday use |  For everyday use | |
|---|---|---|---|---|
| Customer Reviews | — | — | — | — |
| Price | — | — | — | — |
| Sulfate Free Formula | ? | ? | ? | ? |
| Adds Shine | ? | ? | ? | ? |
| UV, Environmental & Thermal Protectant | ? | ? | ? | ? |
| Improve Elasticity & Reduces Breakage | ? | ? | ? | ? |
| Preserves Hair Color, Improves Vibrancy | ? | ? | ? | ? |
| Hydrates, Restores & Seals In Moisture Balance For Cuticle Strengthening | ? | no data | no data | no data |
| Keratin Protein Enriched | no data | ? | no data | no data |
| No Added Sulfates | ? | ? | ? | ? |
| What Makes Us Different: | Essential cleansing for everyday use, this shampoo delivers softer more manageable hair with each & every use. | KERATIN the building block protein that makes up all hair, This Shampoo builds stronger hair to guard against brittleness. Ideal for hair that has had Keratin and/or straightening treatments. | A daily shampoo that’s designed to address the special needs of platinum blondes, ash blondes and every blonde in between. Brightening Shampoo enhances highlights and refreshes golden hues with a gentle cleansing that protects against fading. | SILK sets the standards. We've infused Silk Proteins to make hair smooth as glass. Excellent as a therapeutic shampoo, but light enough for everyday use. |
| IT'S A 10 TIP/Directions: | Work shampoo into a lather, focusing on roots and scalp. Rinse with warm water. Follow with any It's a 10 Miracle Daily Conditioner or Hair Mask treatment. | Gently work shampoo into hair from scalp to ends. Massage to build lather. Rinse thoroughly and repeat if desired. Follow with any It's a 10 Miracle Daily Conditioner or Hair Mask treatment. | Apply to wet hair and massage in thoroughly. Leave in 60-90 seconds according to degree of brightening desired, and rinse. Follow with Its a 10’s Five Minute Hair Repair for Blondes and Miracle Leave-in for Blondes | Gently work shampoo into hair from scalp to ends. Massage to build lather. Rinse thoroughly and repeat if desired. Follow with any It's a 10 Miracle Daily Conditioner or Hair Mask treatment. |
For everyday use | For everyday use | For everyday use | For everyday use | |
|---|---|---|---|---|
| Customer Reviews | — | — | — | — |
| Price | — | — | — | — |
| Sulfate Free Formula | ? | ? | ? | ? |
| Adds Shine | ? | ? | ? | ? |
| UV, Environmental & Thermal Protectant | ? | ? | ? | ? |
| Improve Elasticity & Reduces Breakage | ? | ? | ? | ? |
| Preserves Hair Color, Improves Vibrancy | ? | ? | ? | ? |
| Hydrates, Restores & Seals In Moisture Balance For Cuticle Strengthening | ? | no data | no data | no data |
| Keratin Protein Enriched | no data | ? | no data | no data |
| No Added Sulfates | ? | ? | ? | ? |
| What Makes Us Different: | Essential cleansing for everyday use, this shampoo delivers softer more manageable hair with each & every use. | KERATIN the building block protein that makes up all hair, This Shampoo builds stronger hair to guard against brittleness. Ideal for hair that has had Keratin and/or straightening treatments. | A daily shampoo that’s designed to address the special needs of platinum blondes, ash blondes and every blonde in between. Brightening Shampoo enhances highlights and refreshes golden hues with a gentle cleansing that protects against fading. | SILK sets the standards. We've infused Silk Proteins to make hair smooth as glass. Excellent as a therapeutic shampoo, but light enough for everyday use. |
| IT'S A 10 TIP/Directions: | Work shampoo into a lather, focusing on roots and scalp. Rinse with warm water. Follow with any It's a 10 Miracle Daily Conditioner or Hair Mask treatment. | Gently work shampoo into hair from scalp to ends. Massage to build lather. Rinse thoroughly and repeat if desired. Follow with any It's a 10 Miracle Daily Conditioner or Hair Mask treatment. | Apply to wet hair and massage in thoroughly. Leave in 60-90 seconds according to degree of brightening desired, and rinse. Follow with Its a 10’s Five Minute Hair Repair for Blondes and Miracle Leave-in for Blondes | Gently work shampoo into hair from scalp to ends. Massage to build lather. Rinse thoroughly and repeat if desired. Follow with any It's a 10 Miracle Daily Conditioner or Hair Mask treatment. |