Loreal Majirel Hair Color Ionene G Incell (4) -Natural Medium Brown This is a permanent color with Ionene technology for uncompromised comfort. Lightens up to 4 levels in 35 minutes. Covers up to 100% of white hair. Easy to mix and apply. Leaves hair with sublime shine feeling intensely nourished and hydrated until next color treatment. Loreal Majirel makes hair softer than before the coloring process. Mix 1 to 1 ratio. Made In Spain.