L'Oreal Professional Majirel Hair Color 7.3(7G)-DARK GOLDEN BLONDE delivers a consistent and uniform natural color result with added depth after every use. The new innovative gel-crème formula provides easier mixing and more precise application on all hair types. The consistency enables the color mixture to adhere better to hair, making it easier to cover resistant white and gray hairs. With a fresh aromatic fragrance designed to increase comfort during application, you can relax and feel at ease. Formulated with L'Oreal Professionals’' patented core to surface technology, including Ionene G and Incell Complex ingredients. Both technologies deliver long lasting conditioning properties to strengthen and protect hair with a high shine.