






SmellWell was founded 2012 in Sweden as a result of a pair of stinky football shoes. After trying available options on the market that merely covered up the problem, we teamed up with scientists and developed our own planet-friendly formula that goes to the source of the problem and really works.

Freshener Inserts
Natural 3-in-1 solution for moisture absorption, odor removal, and lasting freshness. Ideal for shoes, gear, and bags!

Freshener Bags
Freshens shoes and gear, absorbs moisture and odor. Durable, effective for 2 years.

OVER 900t KG CO2 COMPENSATED
For every purchase, we're making a positive change for our climate. So far, we've compensated for over 900,000 kg of CO2.

OVER 4 MILLION PAIRS SOLD.
Join three million customers and see what it’s all about. We focus on you.

SmellWell was founded 2012 in Sweden as a result of a pair of stinky football shoes. After trying available options on the market that merely covered up the problem, we teamed up with scientists and developed our own planet-friendly formula that goes to the source of the problem and really works.

Freshener Inserts
Natural 3-in-1 solution for moisture absorption, odor removal, and lasting freshness. Ideal for shoes, gear, and bags!

Freshener Bags
Freshens shoes and gear, absorbs moisture and odor. Durable, effective for 2 years.

OVER 900t KG CO2 COMPENSATED
For every purchase, we're making a positive change for our climate. So far, we've compensated for over 900,000 kg of CO2.

OVER 4 MILLION PAIRS SOLD.
Join three million customers and see what it’s all about. We focus on you.



































