Classic Collection

14 hydrating products that define, condition & shine your natural hair.
About As I Am

The Founder
With 45 patents, Dr. Ali N Syed and its family-owned business is at the origin of the textured hair industry.

R&D
As I Am laboratory in the US is specialized in the science of haircare with each product crafted in-house.

Impact
By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

Clean Ingredients
Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.


Classic Collection

14 hydrating products that define, condition & shine your natural hair.
About As I Am

The Founder
With 45 patents, Dr. Ali N Syed and its family-owned business is at the origin of the textured hair industry.

R&D
As I Am laboratory in the US is specialized in the science of haircare with each product crafted in-house.

Impact
By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

Clean Ingredients
Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.









