Why is the "retail" price for this sale 34% higher than what Nintendo offers?

Hello, Thank you for contacting us in regards to your question. The product is being sold and shipped by The Game Brain, a Newegg Marketplace seller. We do not control their pricing because they are an independent store using our website to list their products. https://www.newegg.com/The-Game-Brain/about Thank you, Newegg Support