A traditional alarm clock may seem obsolescent compared to modern smart phones, it actually can be a healthy upgrade to your bedroom based on some recent researches - phones mess with sleep even after being muted or dimmed. Some UE-128 (our classic and popular model) users report that they feel more refreshed after abandoning phones as alarm. After listening to thousands of customers and months of development, we are now proudly announcing the release of our new upgrade - the UE-168. Sleek and simple, the new model not only looks great on your nightstand but also versatile to aid with everything from falling asleep at night to waking up in the morning, and eventually promoting better sleep cycles.