As a student in California, in 2011, Tough’s founder, James, struggled to afford gear to surf and explore. Fed up with expensive products, James knew there was a better way. He discovered that he could provide customers with quality gear at half the cost by cutting out retail middlemen, advertising, and pro sponsorships.
Today, Tough Outdoors helps make the outdoors accessible to all by giving you the gear you need, while staying affordable.
How did we get started?
We trace our beginnings back to California where a small community of adventurers gathered together, believing that life is one short, daring adventure.
What makes our company unique?
From headwear to hiking gear, we bring you sturdy yet affordable products that will let you step comfortably into any adventure, anytime.
Why do we love what we do?
Our top priority is to be your constant companion in living your curious life. By adapting to your outdoor lifestyle, we aspire to build versatile gear that will last you a lifetime of exploration.
Shop Summer Essentials
Tough Outfitters Cooling Towel
Stay in the game and beat the heat with this cooling towel. With this cooling towel you can be ready to take on the summer heat in seconds. Soak it. Wring it. Cool Down. It's that simple. Towel warming back up? Just rinse and repeat! So what's holding you back? Get going and start crushing.
Available in Black, Dark Gray, Light Gray, Dark Blue, Light Blue, Bright Green, Orange, Pink, Purple and Red
EvapoCool performance fabric
This breathable mesh (made of a polyamide/polyester blend) is soft and pleasant to the touch, lightweight, absorbent, and fast-drying.
Sun protection
This UV protection cooling neck wrap doesn't just give cooling wonders but is also good at blocking damaging UVA & UVB rays too!
Instant cooling effect
Experience instant cooling even in the hottest weather. This cooling towel is so small and compact, it easily fits in the palm of your hand.
Cooling lasts 2 hours
Water, wring and wear. Cooling lasts up to 2+ hours. Perfect for running, the gym, gardening, hiking, travel and construction.
Product Comparison
 Cooling towel Multipack |  Cooling Hoodie Royal blue |  Large Swim towel blue |  Large Swim towel aqua |  Medium Swim towel pink |  Cooling Towel light gray | |
|---|---|---|---|---|---|---|
Customer Reviews | — | — | — | — | — | — |
Price | — | — | — | — | — | — |
Material | Evapocool Performance Fabric | Evapocool Performance Fabric | Chamois / DryLite PVA Fabric | Chamois / DryLite PVA Fabric | Chamois / DryLite PVA Fabric | Evapocool performance abric |
Dimension | 38.5 in x 12 in | 11.4 in x 23.6 in | 26 in x 17 in | 26 in x 17 in | 13 in x 17 in | 38.5 in x 12 in |
Packaging | 5 x 4 in carry sack / towel | - | Acrylic case | Acrylic case | Acrylic case | 5 x 4 in carry sack / towel |
Feature 1 | +2hours Instant Cooling Effect | +2hours Instant Cooling Effect | +2hours Instant Cooling Effect | +2hours Instant Cooling Effect | +2hours Instant Cooling Effect | +2hours Instant Cooling Effect |
Feature 2 | Soft & Chemical Free | UV Protection | UV Protection Absorbent | UV Protection Absorbent | UV Protection Absorbent | UV Protection |
As a student in California, in 2011, Tough’s founder, James, struggled to afford gear to surf and explore. Fed up with expensive products, James knew there was a better way. He discovered that he could provide customers with quality gear at half the cost by cutting out retail middlemen, advertising, and pro sponsorships.
Today, Tough Outdoors helps make the outdoors accessible to all by giving you the gear you need, while staying affordable.
How did we get started?
We trace our beginnings back to California where a small community of adventurers gathered together, believing that life is one short, daring adventure.
What makes our company unique?
From headwear to hiking gear, we bring you sturdy yet affordable products that will let you step comfortably into any adventure, anytime.
Why do we love what we do?
Our top priority is to be your constant companion in living your curious life. By adapting to your outdoor lifestyle, we aspire to build versatile gear that will last you a lifetime of exploration.
Shop Summer Essentials
Tough Outfitters Cooling Towel
Stay in the game and beat the heat with this cooling towel. With this cooling towel you can be ready to take on the summer heat in seconds. Soak it. Wring it. Cool Down. It's that simple. Towel warming back up? Just rinse and repeat! So what's holding you back? Get going and start crushing.
Available in Black, Dark Gray, Light Gray, Dark Blue, Light Blue, Bright Green, Orange, Pink, Purple and Red
EvapoCool performance fabric
This breathable mesh (made of a polyamide/polyester blend) is soft and pleasant to the touch, lightweight, absorbent, and fast-drying.
Sun protection
This UV protection cooling neck wrap doesn't just give cooling wonders but is also good at blocking damaging UVA & UVB rays too!
Instant cooling effect
Experience instant cooling even in the hottest weather. This cooling towel is so small and compact, it easily fits in the palm of your hand.
Cooling lasts 2 hours
Water, wring and wear. Cooling lasts up to 2+ hours. Perfect for running, the gym, gardening, hiking, travel and construction.
Product Comparison
Cooling towel Multipack | Cooling Hoodie Royal blue | Large Swim towel blue | Large Swim towel aqua | Medium Swim towel pink | Cooling Towel light gray |
|---|---|---|---|---|---|
| Customer Reviews | |||||
| — | — | — | — | — | — |
| Price | |||||
| — | — | — | — | — | — |
| Material | |||||
| Evapocool Performance Fabric | Evapocool Performance Fabric | Chamois / DryLite PVA Fabric | Chamois / DryLite PVA Fabric | Chamois / DryLite PVA Fabric | Evapocool performance abric |
| Dimension | |||||
| 38.5 in x 12 in | 11.4 in x 23.6 in | 26 in x 17 in | 26 in x 17 in | 13 in x 17 in | 38.5 in x 12 in |
| Packaging | |||||
| 5 x 4 in carry sack / towel | - | Acrylic case | Acrylic case | Acrylic case | 5 x 4 in carry sack / towel |
| Feature 1 | |||||
| +2hours Instant Cooling Effect | +2hours Instant Cooling Effect | +2hours Instant Cooling Effect | +2hours Instant Cooling Effect | +2hours Instant Cooling Effect | +2hours Instant Cooling Effect |
| Feature 2 | |||||
| Soft & Chemical Free | UV Protection | UV Protection Absorbent | UV Protection Absorbent | UV Protection Absorbent | UV Protection |