Pros: -Perfect Size for me. I was looking to get either a 24" or a 27" monitor and I'm very happy that I went with a 27". -Good price, got mine on sale for $229 -5ms refresh rate is great for games, personally for me it's more than quick enough. -Viewing angles are almost as good as an IPS monitor. -Colors are accurate for the most part. Came calibrated fairly well actually. -Can pivot a full 90 degrees. *big one for me because I use my monitor often in the portrait orientation. -Has 2 hdmi and 1 vga input, so it can double up as a TV without having to unplug anything. - No dead pixels.

Cons: The only thing I can think of that I'm not fully satisfied with this monitor is that the darks can be more defined. I've done a few tests with different shades of dark and dark photos, and let me tell you this, it looks great, but it can be a little better. You can look at some video review comparisons between this monitor and an IPS monitor and see the difference for yourself. Still don't let this stop you from buying this monitor, it's not that big of a deal.

Overall Review: Overall, it's a great monitor for the price, good size, good colors, fast response rate, and nice viewing angles. Easily competes with $400 monitors. I picked it up on sale for about $229 and I couldn't be any happier. Also for you people that think 1080p could look a little pixelated on a 27" monitor, trust me, it doesn't look pixelated as long as you're not sitting closer than a foot from the monitor. I'm coming from a 15.6" 1080p laptop screen and it honestly doesn't look any more pixelated than my laptop screen. And at this size, I think looking at the monitor from anything closer than a foot away would actually be uncomfortable so pixelation isn't an issue.