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How to Maximize Exposure with Sponsored Product Ads

By Blog, Sponsored Ads

Retailers face the challenge of capturing potential customers’ attention in an increasingly noisy and distracting virtual landscape. How can businesses cut through the pandemonium and optimize the ROI of their ad spend?

Complex Online Marketplaces Cultivate Savvy Users

Ecommerce competition has never been fiercer. After nearly three decades of expansion and technological advancement, the internet has become a more sophisticated sales environment than back in the early “dot com” days of the 1990s. And consumer savviness has advanced in lockstep with these changes. Now, merchants must grab consumer attention if they want to capture sales in an increasingly congested marketplace. So, how can a business stay ahead of the curve in such a dynamic environment?

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