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Fit Everybody InThe professional-quality Carl Zeiss Vario-Tessar 4x optical zoom lens with 26mm equivalent wide angle brings distant subjects closer for great outdoor and travel photos. Plus, the wide angle lens helps you fit everyone in for better group photos.
Goodbye Blurry PhotosDon't let a not-so-steady hand prevent you from capturing the moment. Optical SteadyShot image stabilization compensates for camera shake and helps prevent blur through use of digital processing technologies.
A Smarter Auto ModeUnlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you — recognizing scenes, lighting conditions and faces — and automatically adjusts the settings for you. The results are clear images, faces with natural skin tone and less blur.
Ultra-wide, 230-degree Panoramic ShotsUse Sweep Panorama mode to get breathtaking 230-degree panoramic shots. Capture beautiful horizons and captivating cityscapes by pressing the shutter button and sweeping the W530 in the desired direction. The camera does the rest, shooting multiple images at high speeds and seamlessly stitching them together to create one continuous image.
Faces FirstSony's Face Detection technology detects up to eight individual faces and adjusts focus, exposure, flash, and white balance to help deliver crisp, properly lit images of family and friends.
Catch Them SmilingCapture a smile the moment it happens with Smile Shutter technology. Simply press the Smile Shutter button and when your subject smiles, a photo is automatically taken. You can even adjust the sensitivity for adults or children for even better results.