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Item#: N82E16830179611

SONY DSCW730 Silver 16.1 MP 8X Optical Zoom Digital Camera

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  • 16.1MP 1/2.3" Super HAD CCD Sensor
  • Carl Zeiss Vario-Tessar 8x Zoom Lens
  • 35mm Equivalent Focal Length: 25-200mm
  • 2.7" 230k-Dot Clear Photo LCD Monitor
  • HD 720p Video at 30fps

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  • Overview
  • Specifications
  • Warranty & Returns
  • Reviews






  • 16.1 Megapixels
  • Carl Zeiss® Vario Tessar lens
  • 8X Optical Zoom
  • 720p HD Movie Mode
  • Creative Picture Effects
  • Beauty Effects
  • Advanced Flash
  • iAuto Mode
  • 360° Sweep Panorama Mode



Easy Made Easier
This incredibly easy-to-use camera slips right in your pocket, ready to capture the moment in an instant. Get close to faraway subjects with 8X optical zoom, then snap gorgeous 16.1MP photos or record beautifully-detailed HD video. Your pictures will come out crisp and clear thanks to Optical SteadyShot™ image stabilization. For even more fun, enhance your images with built-in creative effects like Toy Camera and Pop Color. Or try Beauty Effects to adjust skin tones, remove blemishes and even whiten teeth - it's perfect for portraits.


Pixel Powered
With a 16.1MP Super HAD™ CCD image sensor, you'll capture high-resolution images with superb contrast and clarity down to the finest detail. More pixels means you can enlarge, zoom in and crop your pictures without jeopardizing quality. And with 8X optical zoom, you can zero in on distant details for crisp, clear close-ups - perfect for travel photos and sporting events.


Say Goodbye to Blur
Don't let a not-so-steady hand prevent you from capturing the moment. Optical SteadyShot™ image stabilization with Active Mode compensates for camera shake by countering camera movements in both horizontal and vertical directions. Get sharp, blur-free footage and photos in otherwise unsteady situations, like shooting video while walking.


HD Movie Magic
Shoot and share HD movies with ease (records in 29-minute segments). In 720p MP4 movie mode, you can record 1280 x 720 HD movies at 30fps for high-quality clips - perfect for viewing and editing on your Mac® or PC, or uploading to sites like Facebook® and YouTube™ (internet-connected computer required).


Effortless Effects
Let your imagination run free with a variety of fascinating in-camera effects. Retouch images with professional results with Beauty Effects - enhance skin tone, remove shine and blemishes, whiten teeth and more. If you like retro photographs, you'll love Toy Camera - it gives your pictures a charming lo-fi feel. Transform ordinary photos into colorful works of art with Pop Color, or make your focal point pop with Partial Color effect. It's quick and easy to apply effects, and the results are simply stunning.


Everything is Illuminated
Ever taken a photo of a friend in a dimly-lit room, and had the entire background come out as one blacked-out blur? Frustrating, yes - not to mention less than frame-worthy. The Cyber-shot W730 solves this dilemma with an advanced flash that works harder to light up the entire scene, not just the subjects closest to the camera. It's perfect for large group shots, helping to ensure that everyone comes out bright and beautiful.


Easy Enough for Everyone
No need for pro photography skills here - if you want, this camera will do the heavy lifting for you. Its super-smart iAuto mode detects the scene, lighting, even faces, then automatically adjusts settings to optimize the shot. Get gorgeous results every time, and forget about fumbling with buttons and menus. All you have to do is click away and collect the compliments.

What's in the Box


  1. Battery (NP-BN)
  2. AC Adaptor (AC-UB10)
  3. Multi USB Cable
  4. Wrist Strap
  5. Instruction Manual

Learn more about the Sony DSCW730





Image Sensor

Image Sensor
1/2.3" CCD
Gross Pixels
Effective Pixels
16.1 MP
Image Stabilization
Optical Image Stabilization


Optical Zoom
Digital Zoom
3.3 - 6.3


Shutter Speed
iAuto (2" - 1/1,600) / Program Auto (1" - 1/1,600)
Off / 10sec. / 2sec. / portrait1 / portrait2


Auto Focus
Focus Modes
Multi Point AF / Center Weighted AF / Spot AF / Tracking Focus / Face Tracking Focus


Flash Mode
Flash Control
Auto / Flash On / Slow Synchro / Flash Off / Advanced Flash
Flash Range
ISO Auto: Approx.0.3m to 2.8m(11 7/8 in. to 9 ft. 2 1/4 in.)(W) / Approx.1.5m to 2 m(4 ft. 11 1/8 in. to 6 ft. 6 3/4 in.)(T), ISO3200: up to Approx.5.3 m(17 ft. 4 3/4 in.)(W) / Approx.3.3 m(11 ft. 10 in.)(T)


Exposure Compensation
-2 EV to +2 EV in increments of 1/3 EV
Metering System
Multi Pattern / Center Weighted / Spot
Auto / 80 / 100 / 200 / 400 / 800 / 1600 / 3200

White Balance

White Balance
Auto / Daylight / Cloudy / Fluorescent 1 (White Fluorescent Lighting) / Fluorescent 2 (Natural White Fluorescent Lighting) / Fluorescent 3 (Day White Fluorescent Lighting) / Incandescent / Flash / One Push, One Push Set

Viewfinder & Monitor



Scene Modes
High Sensitivity / Soft snap / Soft Skin / Landscape / Night Portrait / Night Scene / Gourmet / Beach / Snow / Fireworks / Pet mode

Recording System

File Formats
Storage Media
MS Duo/Pro Duo/Pro HG Duo/SD/SDHC/SDXC


Movie Format
Movie Recording
Max. Recording Resolution
1280 x 720


A/V Out


Lithium ION Battery


16.1 Megapixel Plus 8x Zoom

Creative shooting with Picture and Beauty effects

Sweep Panorama mode (up to 360 degrees)

2.7" (230K dots) Clear Photo LCD display

Optical SteadyShot image Stabilization with 2-way Active Mode

Advanced Flash illuminates distant subjects

Face Detection technology

720p MP4 HD Movie Mode

Intelligent Auto Mode

Smile Shutter technology

Dimensions & Weight

Dimensions (WxHxD)
Approx. 3 3/4" x 2 1/8" x 29/32"
Approx. 4.3 oz.
Warranty, Returns, And Additional Information
  • Warranty
  • Limited Warranty period (parts): 1 year
  • Limited Warranty period (labor): 1 year
  • Read full details

Customer Reviews of the Sony DSCW730

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  • Vinh L.
  • 12/1/2013 3:31:35 AM
  • Tech Level: Somewhat High
  • Ownership: 1 week to 1 month
  • Verified Owner

5 out of 5 eggsAffordable high quality camera

Pros: Takes really sharp pictures compared to any smartphones. Photo quality and movie quality is so much intensely better than any smartphone. I usually do product reviews video on Youtube, before I use a smartphone to do my bidding. Now my videos are so much improved with 720p.

Perhaps the best looking camera aesthetic wise. Another point is to capture those precious baby moments you may never get a second time. My baby nieces and baby nephews are so adorable, I want to have a collection or gallery of their photos and videos. Once they are grown up, at least I have a great recollection of photo galleries when they were babies. This is one of the principle reason I bought this camera, take many pictures and videos of my brother’s baby.

Many cool features comes package in this camera, it even has ISO settings all the way up to 3200.

Powerful flash system, in a completely dark room I took a photo with very little to no light at all. When I turn on the flash (it’s turn on by default), the picture taken was very sharp down to the extreme details! I took picture of a cord cable, the details in the picture was so fine; the layer of the cord, pattern of the cord, texture of the cord was visible in the picture!

I occasionally use it to snap homework problems or solutions/answers for college. Very handy feature when you do not have time to write down every single answers.

Cons: In the dark environments if the picture is grainy, then you should adjust your ISO settings. (Everything is nearly fix if you use flash).

Other Thoughts: Buy extra battery.

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Item#: N82E16830179611
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