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TUF Gaming Definition

ASUS TUF Gaming is an ASUS product series, not a sub-brand. ASUS TUF Gaming series distils core features of the legendary TUF series to an affordable price for gamers that prioritize Stability & Durability above all else.

TUF stands for ‘The Ultimate Force’ (from the original motherboard family). To avoid confusion, please use “ASUS TUF Gaming” for all communication. We will NOT introduce “TUF” products or use “The Ultimate Force” as a marketing message – we must make a full transition to “TUF Gaming”.

MKT resource allocation – to maintain our premium gaming brand position, we always invest most of our MKT budget on ROG branding and ROG product promotion. However, we still need to increase the sales volume of ASUS TUF Gaming series. For the marketing funding allocation for TUF Gaming series last-mile channel exposure and demand generation, kindly check with your SYS and OP territory marketing team.

ASUS keeps enlarging the TUF Gaming ecosystem, not only the internal product lines but also industrial leading partners to build the entry barrier for mainstream gaming market competition. The ultimate goal is to use TUF Gaming to grab competitors’ market shares.

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ASUS TUF Gaming GT502 Horizon ATX Mid-Tower Gaming Case (boundless panoramic design, dual-chamber, independent CPU and GPU cooling zones, tool-free side panels, USB 10 Gbps Type-C front panel)
Most Popular
(35)ASUS
ASUS TUF Gaming GT502 Horizon ATX Mid-Tower Gaming Case (boundless panoramic design, dual-chamber, independent CPU and GPU cooling zones, tool-free side panels, USB 10 Gbps Type-C front panel)
Save: 11%
$176.99
$199.99
More options from $176.99 - $264.13
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ASUS TUF Gaming GT502 Horizon White Steel / Plastic / Tempered Glass ATX Mid Tower Case
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(35)ASUS
ASUS TUF Gaming GT502 Horizon White Case
Save: 11%
$176.99
$199.99
More options from $176.99 - $505.15
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ASUS TUF Gaming GT501 Mid-Tower Computer Case for up to EATX Motherboards with USB 3.0 Front Panel, Smoked Tempered Glass, Steel Construction, and Four Case Fans (GT501 TUF GAMING CASE/GRY/WITH HANDL)
Most Popular
(337)ASUS
ASUS TUF Gaming GT501 Mid-Tower Computer Case for up to EATX Motherboards with USB 3.0 Front Panel, Smoked Tempered Glass, Steel Construction, and Four Case Fans (GT501 TUF GAMING CASE/GRY/WITH HANDL)
Save: 5%
$169.99
$179.99
More options from $161.21 - $169.99
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ASUS TUF Gaming GT502 White ATX Mid-Tower Computer Case with Front Panel RGB Button, USB 3.2 Type-C and 2x USB 3.0 Ports, 2- way Graphic Card Mounting Orientation Compatible, 360mm and 280mm Radiator
(35)ASUS
ASUS TUF Gaming GT502 White ATX Mid-Tower Computer Case with Front Panel RGB Button, USB 3.2 Type-C and 2x USB 3.0 Ports, 2- way Graphic Card Mounting Orientation Compatible, 360mm and 280mm Radiator
Save: 15%
$159.99
$189.99
More options from $159.99 - $261.24
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ASUS TUF Gaming GT302 ARGB White Edition ATX Mid-Tower Case Four 140 x 28 mm ARGB fans for high airflow and static pressure, interchangeable side panel, hidden-connector motherboard support
(6)ASUS
ASUS TUF Gaming GT302 ARGB White Edition ATX Mid-Tower Case Four 140 x 28 mm ARGB fans for high airflow and static pressure, interchangeable side panel, hidden-connector motherboard support
Save: 10%
$147.99
$164.99
More options from $147.99 - $243.44
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