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TUF Gaming Definition

ASUS TUF Gaming is an ASUS product series, not a sub-brand. ASUS TUF Gaming series distils core features of the legendary TUF series to an affordable price for gamers that prioritize Stability & Durability above all else.

TUF stands for ‘The Ultimate Force’ (from the original motherboard family). To avoid confusion, please use “ASUS TUF Gaming” for all communication. We will NOT introduce “TUF” products or use “The Ultimate Force” as a marketing message – we must make a full transition to “TUF Gaming”.

MKT resource allocation – to maintain our premium gaming brand position, we always invest most of our MKT budget on ROG branding and ROG product promotion. However, we still need to increase the sales volume of ASUS TUF Gaming series. For the marketing funding allocation for TUF Gaming series last-mile channel exposure and demand generation, kindly check with your SYS and OP territory marketing team.

ASUS keeps enlarging the TUF Gaming ecosystem, not only the internal product lines but also industrial leading partners to build the entry barrier for mainstream gaming market competition. The ultimate goal is to use TUF Gaming to grab competitors’ market shares.