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  2. ASUS TUF
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TUF Gaming Definition

ASUS TUF Gaming is an ASUS product series, not a sub-brand. ASUS TUF Gaming series distils core features of the legendary TUF series to an affordable price for gamers that prioritize Stability & Durability above all else.

TUF stands for ‘The Ultimate Force’ (from the original motherboard family). To avoid confusion, please use “ASUS TUF Gaming” for all communication. We will NOT introduce “TUF” products or use “The Ultimate Force” as a marketing message – we must make a full transition to “TUF Gaming”.

MKT resource allocation – to maintain our premium gaming brand position, we always invest most of our MKT budget on ROG branding and ROG product promotion. However, we still need to increase the sales volume of ASUS TUF Gaming series. For the marketing funding allocation for TUF Gaming series last-mile channel exposure and demand generation, kindly check with your SYS and OP territory marketing team.

ASUS keeps enlarging the TUF Gaming ecosystem, not only the internal product lines but also industrial leading partners to build the entry barrier for mainstream gaming market competition. The ultimate goal is to use TUF Gaming to grab competitors’ market shares.

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ASUS TUF GAMING Z890-PLUS WIFI Z890 LGA 1851 ATX motherboard, Intel® Core™ Ultra Series 2 Ready, Advanced AI PC-ready, 16+1+2+1 stages, DDR5, PCIe® 5.0, Thunderbolt™ 4 Type-C®, 4x M.2, Wi-Fi 7, 2.5Gb
Most Popular
(135)ASUS
ASUS TUF GAMING Z890-PLUS WIFI Z890 LGA 1851 ATX motherboard, Intel® Core™ Ultra Series 2 Ready, Advanced AI PC-ready, 16+1+2+1 stages, DDR5, PCIe® 5.0, Thunderbolt™ 4 Type-C®, 4x M.2, Wi-Fi 7, 2.5Gb
Save: 5%
$263.99
$279.99
More options from $177.95 - $999.00
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ASUS TUF Gaming Z790-Plus WiFi  LGA 1700(Intel14th & 13th & 12th Gen) ATX gaming motherboard(PCIe 5.0, DDR5,4xM.2 Slots,16+1 DrMOS,WiFi 6,Intel 2.5Gb LAN,front USB 3.2 Gen 2 Type-C,Thunderbolt 4(USB4)
Most Popular
(81)ASUS
ASUS TUF Gaming Z790-Plus WiFi LGA 1700(Intel14th & 13th & 12th Gen) ATX gaming motherboard(PCIe 5.0, DDR5,4xM.2 Slots,16+1 DrMOS,WiFi 6,Intel 2.5Gb LAN,front USB 3.2 Gen 2 Type-C,Thunderbolt 4(USB4)
$243.99
More options from $185.64 - $447.71
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ASUS TUF GAMING B860-PLUS WIFI B860 LGA 1851 ATX motherboard, Intel Core Ultra Series 2 Ready, Advanced AI PC-ready, 12+1+2+1 stages, DDR5 ,PCIe 5.0, 3x M.2, Wi-Fi 7,  2.5Gb LAN, USB 20Gbps Type-C
Most Popular
(23)ASUS
ASUS TUF GAMING B860-PLUS WIFI B860 LGA 1851 ATX motherboard, Intel Core Ultra Series 2 Ready, Advanced AI PC-ready, 12+1+2+1 stages, DDR5 ,PCIe 5.0, 3x M.2, Wi-Fi 7, 2.5Gb LAN, USB 20Gbps Type-C
$219.99
More options from $199.00 - $599.00
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