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The EMTEC brand was launched from a company steeped in history and experience. BASF, the inventor of the first magnetic tape for audio recording, was a pioneer in the media industry. In the late nineties, after years of innovations in the production of consumer tape products, including audio-cassettes, floppy discs and video-cassettes, BASF Magnetics became EMTEC Magnetics. 2000 Global introduction of the EMTEC brand internationally. Turning the company's focus to mobile storage products, the EMTEC brand became a huge success in Europe, symbolized by the powerful red spiral logo. By 2006, EMTEC had produced the number-one selling brand of flash drives in France and the number-three selling brand of flash drives in Europe for five years and counting.* Today, EMTEC is distributed in over 50 countries and prides itself on a 75-year history of creating innovative products that embody the human spirit: to preserve, protect and share the most valuable moments of daily life. Whatever the technology or the media, EMTEC commits to providing hassle-free, creative and stylish solutions that make technology easy to use and serve our consumers' memories, ideas and emotions. Our brand signature: “Technology made for life” Brand positioning: An innovative brand which offers reliable products, easy to to use at an affordable price. Our customers: Young adults, professional users, families Our products: Fun and fashionable products that stand out of the crowd for creative and elegant designs which appeal as much as their technical performance. History & Milestones EMTEC / BASF : the recording media pioneer Historical Development of Magnetic Recording and Tape Recorder 1934 - Invention of the first magnetic tape for audio recordings 1936 - Worldwide first recording of a concert on a audio tape: Sir Thomas Beecham and the London Symphonic Orchestra 1953 - Launch of consumer tape products for audio recordings 1966 - Start of Audio-Cassette production 1973 - Start of Floppy Disk production 1977 - Start of Video-Cassette production 1996 - BASF Magnetics becomes an independent Inc. Launch of the CD-Recordable range 1997 - New company name: EMTEC Magnetics 1999 - Launch of the DVD-Recordable range 2000 - World-wide introduction of the EMTEC brand 2006 - Acquisition by Dexxon Group. Extension of product portfolio to mobile storage 2006 - #1 selling brand of USB keys in France and #3 in Europe for 5 years and counting. (Source: GFK) 2007 - Launch and marketing of Movie Cube® multimedia HDD in Europe 2008 - Introduction of Kooky USB drives in the United-States 2010 - Operations in Dubai, to extend distribution in the Middle-Eastern region, India and Africa. 2010 - Launch of USB "Animals" range 2011 - Launch of USB licenses range 2013 - Launch of the USB Dual OTG. 2014 - Launch of a complete new range of USB design keys by Cédric Ragot polymorphous designer. 2015 - Launching the Emtec connect application. 2017 - EMTEC extends its range with Type-C product See More

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