Shop All Mattel Products At Newegg

Unlocking Imagination and Fun

Welcome to the Mattel Brand Store, where creativity knows no bounds! As a leading manufacturer of innovative toys and games, we're dedicated to bringing joy and excitement to children's lives. With our extensive range of products, including Action Figures, Vehicles, and Games, you'll find the perfect way to fuel your little one's imagination.

Timeless Classics and Modern Favorites

Mattel has been a household name for generations, synonymous with beloved brands like Hot Wheels and Barbie. Our classic toys have stood the test of time, while our modern offerings cater to the evolving needs of children today. From Dolls & Accessories to Plushed & Stuffed, we've got something for every child's unique interests.

Learning through Play and Adventure

We believe that learning should be an adventure, not a chore! That's why our range of Learning & Educational toys is designed to make learning fun and engaging. Whether it's a new language or a scientific concept, we've got interactive tools and games to help your child develop a lifelong love of learning.

Collectibles and Treasured Memories

For many children, our Collectibles become treasured possessions that spark imagination and creativity. From rare action figures to limited-edition dolls, we've got a range of special edition toys that will delight kids and collectors alike.

Pretend Play and Real-Life Skills

We understand the importance of pretend play in children's development, which is why our Pretend Play & Dress-Up section is designed to encourage creativity and role-playing. With our range of costumes, accessories, and playsets, your child will develop essential social skills while having an absolute blast!