JJDN Store - Newegg.com

1. Regional coverage: Deeply cultivate the North American (US, Canada, Mexico) market, while targeting Walmart's newly opened European stations (UK, Germany) and Latin American markets (Brazil), and seize market share with the help of platform traffic and policy dividends.
Consumer groups: Focus on young families and people who rent houses, and provide cost-effective, easy-to-install small home furnishings (such as folding furniture, modular storage) and rental-friendly products (such as removable wall stickers, portable lamps).
2. Product line extension
Sub-categories: Develop environmentally friendly materials (bamboo fiber bedding, degradable tableware), smart home (USB socket side table, induction night light), seasonal hot items (festival decorations, summer outdoor home furnishings).
Scenario bundling: Launch combination solutions (such as home office package: table and chair + storage rack + eye protection desk lamp) to increase customer unit price and repurchase rate.
3. Branded operation
Own brand construction: Register overseas trademarks, design a unified VI system (packaging, instructions, after-sales card), and enhance brand recognition.
Content marketing: Through Walmarts in-site video display and TikTok/INS home furnishing expert scene implantation, the brand concept of simple and practical is conveyed to build user trust.
4. Supply chain and logistics optimization
Walmart WFS warehousing: Using the platform warehousing service (Walmart Fulfillment Services), the delivery time is shortened to 2-3 days, and the weight of the listing is improved.
Flexible supply system: Deeply cooperate with factories in the Pearl River Delta and Jiangsu and Zhejiang home furnishing industry belts, adopt the small order fast response model, quickly iterate new products, and reduce inventory risks.
5. Data-driven operation
Tool assistance: Through Helium 10 and Jungle Scout, keywords and competitor data are captured, and listing titles, embedded keywords and advertising placements are optimized in a targeted manner.
Localization adaptation: Analyze North American home furnishing trends (such as the prevalence of warm-toned Nordic style), adjust product design and detail page visuals, and improve conversion rates.