Pros: Stock settings this thing is a performance beast. (personal settings 3440x1440p 120hz monitor, Ultra details enabled on every title, Rise of the tomb raider had RTX enabled) (all the following on the stock settings no OC or tweaking yet) GPU : Avg. 2050-2115 MHZ. Temps : 58-65c 95-100% utilization underload. Idle Sub 34c. Nose : Barely audible even at 60% fans. Typically fans stay under 45% even at 60c. Form Factor: 2.7 slots, which is amazing considering it holds a radiator built in. Lighting : Great but excels horizontally mounted due to the infinity mirror and backplate lighitng. There are issues with the software... Touched on later. Power : Avg 333-340w. Games ( 1 hour run of each) Rise of the tomb raider - Ultra with Ray Tracing on - Max 142 Min 77 Average 110 @ 3440x1440p 120hz Destiny 2 - Ultra, HDR, 125% render quality - Max 175 Average 125, Min 102 @ 3440x1440p 120hz Deus Ex Mankind Divided : Ultra across all settings - Max 137 Min 82 Average 107 @ 3440x1440p 120hz 3D Mark ( AORUS Extreme z390 MB, i9-9900k, 5.0ghz OC, 1.285v : G.Skill DDR4 @3600mhz, Crucial SSD 1TB, 1000W Plat. Corsair PS.) Firestrike - Default Preset - 28,935 Time Spy - Default Preset - 14,898 Again this thing out of the box has fantastic performance. Its quiet, cool and I haven't even had a chance to OC it, there seems to be no need yet running everything at top tier perfomance. Well see as new titles release, even an graphical hog like Manking divided and Rise with ray tracing on was having no issues.

Cons: I can only think of one currently. The software. GPU Tweak II. Applying a fan curve is a pain due to the fact you can't apply the curve to all 3 fans at the same time, each fan must be done separately. The lighting software does whatever it wants. You apply a setting, it works for abit then goes off to defaulting to a blue / white blinking color. Sure this can be patched out but right now its annoying.

Overall Review: This card is the perfect fit for someone who wants to have the performance of an AIO water-cooled card without the extra AIO. I know a standard 240 AIO is better performing but it eats up so much room in your case. Asus has pulled off exactly what they set out to do, standard form factor with AIO cooling. 64c under load for hours of play at extreme settings, that is amazing. Haven't even OC'ed the card yet, doesn't seem to be a need right now, it devours everything I've tossed at it.

Pros: The card is amazing when it works.

Cons: Lasted 10 days. Asus won't repair or replace the card when it dies. They will only buy it back. Thanks for nothing Asus.

Overall Review: You can take a chance and pay a premium for this card if you want or you could just buy a cheaper card and not even notice a difference in graphics. Maybe all RTX 2080TI cards need to be RMA'd once.

Pros: One of the best 2080Ti's you can buy...

Cons: - WAYYYYY TOO EXPENSIVE! - The pump is too noisy and always on. - Card runs 1-3c hotter than the Strix. - No better performance than any of the other flagship cards.

Overall Review: Buy a FTW3 or Strix card instead, they'll perform 99% as good as this and be quieter with no pump whine. If you really got money to burn buy the Lightning, HOF, or KINGPIN Edition cards instead.

Pros: -Price was better than expected: $1550 (plus tax of course) vs predicted $1900. This is NOT a EVGA Kingpin rival in terms of performance in my opinion. -Best Looking card among them all. You buy this one for form over function to a degree. -Great out of the box performance. OC up to 2145 mhz without issues but run mostly stock since most games I play max out with ease on stock boost. Supposedly best binned factors and highest performance Samsung memory.

Cons: -Syncs up with Asus Aura but alas, that software can be buggy and not always cooperate as one desires (software issue, not GPU really) -Cleaning the Radiator if dust build up will take extra work to maintain. Keep that in mind. -Under warranty, but it is a AIO with a pump. If it fails, that'll be a sad day with supposedly how limited these GPUs will be released. -Not ideal to be horizontally mounted, favors vertical mounted display and builds (see Other comment for more insight)

Overall Review: Asus was terrible for the poor communication in regards to when this GPU would actually be released, but then again it shouldn't be surprising. Goodness took forever for this GPU then it just appears like nothing special in Newegg's store. I'm just glad I caught it on Newegg by luck of browsing on Memorial day and seeing it in the store. It sold out two days later. If you're trying to complete an Asus themed PC build, or just love the GPU for its looks it is a great card. I had the Strix, then jumped to Matrix which isn't the most cost efficient path, but I am happier with the Matrix regardless. The Matrix is more so about its looks and innovative function. It's not huge improvements over the Strix, and does demand some specific case setup to optimize, but still very nice. Due to its design, this GPU STRONGLY favors being vertically mounted. One perfect case is the Phanteks Eclipse P600S and get the vertical riser bracket. The card ships and opens up with it vertically placed as a big hint. It is also very helpful to have an interior fan that is blowing air over the blackplate of this GPU, further assisting with the convective heat transfer. My Strix would break into the 70 - 75 degrees Celsius range, but my Matrix has stayed in the middle to low 60's when under load. Nearly a 10 degree Celcius average difference while also demanding more out of the Matrix. Now I'm quite happy with the jump from Strix! The Matrix is even more quiet than the Strix if set up right. Though Strix still is going to give plenty of performance to satisfy most for less, and also be very quiet for a air blower GPU. To a degree, the Matrix is an Air Blower GPU as well, it is just using the AIO Radiator to transfer heat more quickly with the flow of water and air, and thus perform a bit more better. Matrix is good for the casual overclocker or one who just want another shiny mirror finish piece that is gorgeous to show off in a vertical mount case. If you are mounting it horizontally, you're missing out! Now if dollar value and performance gains is more importance over theme and looks, then no, do not buy the Matrix (not worth really trading out Strix in that regard) as such gains are still technically minor in regards to the price jump (at least its not $1900).

Pros: Ridiculously whisper quiet Handles anything and everything on ultra Lowest idle 28°C ; Highest during load 42°C Visually appealing the infinity mirror does it justice

Cons: - Pricing while laughing in 2080 Ti but that's to be expected

Overall Review: You get what you pay for with this thing it's a marvel to look at if you're into aesthetics as much as performance.

Pros: Run cool Watercool Solid built I've been waiting for this GPU for over a month anf bought it 60sec after receiving the " in stock" notification and no regrets.

Cons: Price Not much room for overclock

Overall Review: If you want to put this monster in a vertical position make sure your case have enough space

Pros: High frequency good looking

Cons: High temperature

Overall Review: I really like ROG products.

Cons: ASUS GPU Tweak software is bad. I wouldn't even install it. Use MSI afterburner.

Overall Review: Previous reviews are all true. Insane performance right out of the box. Temperatures stay very low even under load. Quiet. Looks awesome.