A little confused about the headline. How can the product be 4K at 1920x1080?

Hello there, Thank you for contacting us with your question. The Benq model TK800 is listed to be a 4k projector and not 1080p under the manufacturer specifications. I will have our team look into this and update the listing. Thank you, -Newegg Support

Questions & Answers: BenQ TK800 4K HDR DLP Projector 3000 Lumens

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BenQ TK800 4K HDR DLP Projector 3000 Lumens

4K UHD Resolution: True 8.3 million pixels deliver awe-inspiring 4K UHD image quality with incredible clarity and crisply defined details
Vivid colors in any Ambient lighting: perfectly balanced high visual brightness (> 3000lm) and vivid colors (> 92% Rec.709) for well-lit environments
Hyper-realistic HDR10 quality: BenQ projector-optimized HDR features natural Auto HDR color and tone rendering for greater brightness and contrast
Compact 4K HDR Projector: sleek design with light, compact profile makes installation quick and easy with vertical Keystone and 1.2x zoom
IMMERSIVE SPORTS EXPERIENCE: Dedicated Football & Sport modes with Cinema Master Audio+2 feels like you're in the stadium joining in the action.

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