Apple TV 4th Generation
The future of television
TV is a major part of our lives. The Apple TV changes how we enjoy it. It's based on a new operating system called tvOS, and comes with App Store which offers a slew of apps such as HBO NOW, WatchESPN, Netflix, Hulu, iTunes, Apple Music, as well as game apps. Now your videos, music and photos are larger than life on your premium large format TV. With the Siri-enabled remote, you can search with voice, and give voice commands like launch a specific app. The remote also comes with Touch surface, allowing you to scroll, select and navigate the TV screen effortlessly, just like using the touchscreen of your phone.
It’s all about apps.
Apps are the future of television. Think about it. On your mobile devices and computers, you already use apps such as Netflix, Hulu, WatchESPN, and iTunes to watch TV shows. And that’s exactly where TV in the living room is headed. Apps have liberated television. They allow you to make individual choices about what you want to watch. And when and where you want to watch it. With the new Apple TV and its powerful new tvOS, developers are creating experiences that will change what you expect from your big screen, making your TV feel as personal as your iPhone or iPad.
Entertainment
All the entertainment your TV can handle.
iTunes movies and TV shows. Netflix and Hulu. ABC and Disney. HBO and SHOWTIME. Live sports and news. And so much more. If it’s worth watching, there’s definitely an app for that.
Games and More
Games and apps on TV. It’s gonna be huge.
The App Store is coming to your TV. You can expect big, exciting games. Imagine apps that turn your living room into a fitness studio or a classroom. Or multiperson experiences that redefine family game night. We can’t wait to see where developers take this.
The television finally gets some technology love.
With the advent of iPhone and iPad, many of the big innovations and newest technologies have focused on the small screens that fit in our pockets or that we carry in our hands. But it’s time our big screens share in that technology and get an equally innovative experience. With the new Apple TV and tvOS, a redesigned interface, and the Siri Remote, there’s never been a better time to be a TV.
New Interface
A TV experience you’ve never experienced.
Your TV screen is all the way across the room. That’s why the experience of using Apple TV is designed to let you feel like you’re interacting directly with your TV, not separated from it.
Siri Remote
Ask more of your television.
With all these new apps on your TV, what’s the best way to find something to watch? Just ask Siri. With the Siri Remote, you tell your TV exactly what you want to watch. Or ask Siri to give you a few options, like “Find me some funny TV shows.” Siri automatically searches across popular services like iTunes, Netflix, and more, so you don’t have to dig through each app individually. You can even ask Siri to launch a specific app. The Siri Remote takes the work out of watching TV.
Touch Surface
So long endless button pushing. Hello swipe.
Touch forever changed how we interact with our phones. Now it comes to the remote. Use your thumb on the Touch surface of the Siri Remote to scroll, select, and navigate your TV screen effortlessly.
