Fairly easy to set up. TONS of configurable options like fading, strobe, music, etc. Each type of effect option has several pre-made templates to choose, as well as the ability to add your own customized settings. Optional ability to control light without being home, just need to set up an account. Probably more that I'm missing - like the timer feature that just came to mind.
I have a bread machine that doesn't turn off afterward... worse, it will overcook and buzz. The TP-Link smart devices all allow me to set an off timer to correct this situation. But the power strip lets me keep all of my kitchen gadgets plugged in. Power monitoring is a bonus.
Seems to work fine with existing Tuya Smart Life app, along with my existing Geekbes
-Easy installation -Easily Customized with names and logos in the app -Works without internet off your local wifi lan -Plays well with other home automation -Reliable -Best Value
Brighta Easy to use Easy to setup