Pros: All I can say is wow, and yes, the brightness is insane, it lights up my bedroom... but is actually the back light setting, I set it to 80% and is just perfect now. I mainly got a 1080P since I want to hook up a pc to in the near future. for the testing purposes I hooked up my pc, and WOW... the sharpness at 1920x1080 was insane.

Cons: Non so far, well except that I wish it had more compite inputs... but I guess I just need to move away from the old stuff... Im planning on using HDMI with DirecTV HD DVR, I have a HDMI -> DVI for the LG Upconvert DVDR (awesome quality) and I'll use the secondary DVI for the PC... so I will be ok for inputs.

Overall Review: I also tried the PC resolution at 1280x768 and it looks great too, so if that is your MAIN purpose for a 1080p monitor, you dont truly need it. specially if you will sit away from the screen, at 10 - 12 you can read it fine, if not, just increase the font size. I wish I had the desk space to use it as PC monitor :) it sure beats the heck out of the 24" & 30" Dells for less than the 30" price tag.