Introducing Dr. White's Bright Whites Anticavity Fluoride Toothpaste. A New Era Begins.
Dr. White's Bright Whites
Up Your Smile Game
DR. WHITE'S BRIGHT WHITES is a collection of oral care and wellness tools to help you bring out your best smile. Understanding that a great smile is a dimension of skin, beauty, and personal care, Dr. Brigitte White created oral care products that offer a variety of health benefits from natural ingredients to friendly packaging.
A Cut Above
Our premiere toothpaste is full of flavor and packed with antioxidants and other nutrients to brighten your smile. Uniquely formulated by Dr. White, this natural toothpaste neutralizes plaque, freshens breath, and prevents cavities.
The Mission - Empowering the Culture
Our mission is to empower the culture. Good oral care helps individuals to achieve their best smiles, which raises self-esteem and motivates us to reach our full potential. Incorporating our values of education, community, and inclusion, we strive to make oral healthcare accessible to all. A portion of all proceeds go to non-profits that share our mission of elevating underserved communities.
Bright White Benefits
- Dentist Formulated with:
- Fluoride - Strengthens Enamel
- Baking Soda - Neutralizes Plaque
- Silica - Whitens Teeth
Meet Dr. White
Dr. Brigitte White has been in practice for nearly two decades and serves as a Lecturer at her alma mater, the Univ. of Pennsylvania School of Dental Medicine. A Princeton Univ. alumna, she has treated patients in private practice, public health settings, and as a provider for the U.S. Army. Her work is distinguished by her dedication to diverse populations and meeting their complete dental needs, from prevention to comprehensive care.
Dr. White has also utilized social media sites like Instagram/YouTube to connect with audiences and address disparities in oral care and authored a series of children's books on oral health.
Aware of the unequal access to oral healthcare affecting many families, Dr. White has strived to promote equity by educating patients on dental diseases and the importance of maintaining good oral hygiene habits. Her esteem for effective oral care products has fueled her ambition to develop a product line that enables her patients to achieve their brightest smiles.
Why Cherry?
- Rich in antioxidants
- Natural antibacterial properties
- Promote saliva production
EXPERIENCE CHERRY CRUSH
NATURAL WHITENING ANTICAVITY FLUORIDE TOOTHPASTE
Cherry Crush Anticavity Toothpaste is full of flavor and packed with antioxidants and other nutrients to brighten your smile. Uniquely formulated by Dr. White, this natural toothpaste neutralizes plaque, freshens breath, and prevents cavities.
Why Cherry?
Cherries offer several oral health benefits due to their rich nutritional content. Here are some key benefits:
- Antioxidant Properties: Cherries, especially tart cherries, are high in antioxidants like anthocyanins and vitamin C, which can help reduce inflammation in the gums and support overall oral health.
- Anti-inflammatory Effects: The anti-inflammatory properties of cherries may help reduce gum inflammation and lower the risk of periodontal (gum) disease.
- Promote Healthy Saliva Production: Cherries are hydrating and may help stimulate saliva production, which is essential for neutralizing acids and preventing tooth decay.
- Natural Protection Against Tooth Decay: Cherries contain natural compounds that can help reduce the growth of harmful bacteria in the mouth, which can contribute to tooth decay and gum disease.
Why Mint?
- Natural antibacterial properties:
- Freshens breath
- Soothes gums
EXPERIENCE MINTY FRESH
NATURAL WHITENING ANTICAVITY FLUORIDE TOOTHPASTE
Minty Fresh Anticavity Toothpaste is full of flavor and packed with antioxidants and other nutrients to brighten your smile. Uniquely formulated by Dr. White, this natural toothpaste neutralizes plaque, freshens breath, and prevents cavities.
Why Mint?
Mint offers several oral health benefits, largely due to its antimicrobial and refreshing properties. Here are some key oral benefits of mint:
- Freshens Breath: Mint is commonly used in toothpaste because of its ability to freshen breath. The menthol in mint helps mask bad breath by neutralizing odor-causing bacteria in the mouth.
- Soothes Gums: The anti-inflammatory properties of mint can help soothe irritated or inflamed gums, potentially reducing discomfort from conditions like gingivitis.
- Pain Relief: Mint, especially peppermint, has mild analgesic properties that may help reduce oral pain or sensitivity when applied directly or consumed as part of oral hygiene products.
- Prevents Dry Mouth: Mint’s ability to stimulate saliva helps combat dry mouth (xerostomia), which is important for maintaining good oral hygiene and preventing tooth decay.
Why Pineapple?
- Contains bromelain enzyme
- Rich in vitamin C
- Natural acidity aids in cleaning
EXPERIENCE PINEAPPLE SPLASH
NATURAL WHITENING ANTICAVITY FLUORIDE TOOTHPASTE
Pineapple Splash Anticavity Toothpaste is full of flavor and packed with antioxidants and other nutrients to brighten your smile. Uniquely formulated by Dr. White, this natural toothpaste neutralizes plaque, freshens breath, and prevents cavities.
Why Pineapple?
Pineapples offer an array of oral health benefits, thanks to their unique composition of nutrients and enzymes:
- Anti-Inflammatory Properties: Bromelain, an enzyme found in pineapples, has been shown to reduce inflammation in the gums and mouth, potentially helping to prevent gum disease.
- Natural Stain Remover: The mild acidity of pineapples can help to naturally remove surface stains from teeth, contributing to a brighter smile.
- Plaque Reduction: Bromelain can also help break down plaque, the sticky film of bacteria that builds up on teeth and contributes to cavities and gum disease.
- High Vitamin C Content: Pineapples are rich in vitamin C, which is essential for healthy gums and can help prevent gum inflammation and bleeding.
Natural Ingredients
Peppermint Oil
Peppermint oil offers several oral health benefits due to its natural antibacterial, anti-inflammatory, and analgesic properties. Key benefits include:
- Freshens Breath: Its strong, minty flavor masks bad odors and leaves the mouth feeling clean and refreshed.
- Antibacterial Properties: Peppermint oil has natural antibacterial properties that can help fight harmful bacteria in the mouth.
- Reduces Gum Inflammation: Provides relief from conditions like gingivitis and other gum-related issues.
- Reduces Bad Breath: Peppermint oil helps to neutralize odors in the mouth, which can significantly reduce bad breath.
- Promotes Saliva Production: Peppermint oil can stimulate the salivary glands, increasing saliva production. This is beneficial because saliva helps wash away food particles and bacteria, reducing the risk of tooth decay and bad breath.
Sodium Cocoyl Glutamate
Sodium Cocoyl Glutamate is a mild surfactant derived from coconut oil and glutamic acid, an amino acid found in various natural sources. Oral health care benefits include:
- Gentle Cleaning Action: Sodium Cocoyl Glutamate is a gentle surfactant that helps to cleanse the teeth and gums without being too harsh. It effectively removes dirt, plaque, and food particles from the mouth while minimizing irritation.
- Foaming Agent: It acts as a foaming agent, which helps to distribute the toothpaste evenly in the mouth and enhances the overall cleaning experience. The foam helps to reach all areas of the mouth.
- Mild and Non-Irritating: Unlike some other surfactants, Sodium Cocoyl Glutamate is known for being non-irritating and suitable for people with sensitive gums and teeth.
- Maintains Moisture Balance: This ingredient helps maintain the moisture balance in the mouth, preventing dryness and ensuring that the oral environment remains comfortable and hydrated.
Grapefruit Seed Extract
Grapefruit seed extract (GSE) is known for its potent antibacterial, antifungal, and antioxidant properties. Oral health care benefits include:
- Antibacterial Properties: Grapefruit seed extract is effective against a wide range of bacteria, including those that cause cavities, gum disease, and bad breath.
- Reduces Plaque Formation: The antibacterial properties of grapefruit seed extract can help in reducing plaque buildup on teeth.
- Helps Treat Gum Disease: Due to its antimicrobial effects, GSE can help manage and prevent gum diseases like gingivitis and periodontitis.
- Anti-inflammatory Effects: Grapefruit seed extract has anti-inflammatory properties that can help soothe inflamed gums and oral tissues.
- Antioxidant Properties: GSE is rich in antioxidants, which help protect the cells in the mouth from oxidative stress and free radical damage.
- Natural Breath Freshener: Grapefruit seed extract can help neutralize bad odors in the mouth, making it an effective natural breath freshener.
Aloe Vera Leaf Juice
Aloe vera leaf juice is well-regarded for its soothing, healing, and antimicrobial properties. Oral care benefits include:
- Soothes Inflamed Gums: Aloe vera is known for its anti-inflammatory properties, which can help reduce gum inflammation and provide relief from conditions like gingivitis.
- Antibacterial and Antimicrobial: Aloe vera leaf juice has natural antibacterial and antimicrobial properties that help reduce the bacterial load in the mouth. This can prevent infections, reduce plaque buildup, and protect against cavities.
- Moisturizes and Hydrates: Aloe vera has high water content and is excellent for keeping the mouth and gums hydrated.
- Fights Bad Breath: The antimicrobial properties of aloe vera can help neutralize the bacteria that cause bad breath. Its soothing effect can also reduce dryness, another common cause of bad breath.
- Antioxidant Properties: Aloe vera contains antioxidants like vitamins C and E, which help protect oral tissues from damage caused by free radicals.
Finally, Oral Care with Joy
We believe every smile tells a story. Bright Whites Oral Care makes oral care a daily ritual you’ll love, not just a box you check.
Smiles, Elevated
Bright Whites Oral Care is here to make brushing feel inclusive, joyful, and effective, elevating oral care for every culture & family.
Goodbye Fluoride, Hello nHA
Nano-hydroxyapatite (nHA) restores and whitens teeth naturally. A proven ingredient trusted in Japan for decades, now made for you.
Science You Can Feel
Our Sensitivity Relief Complex strengthens enamel, eases sensitivity, and protects daily.
Dentist, Mom & Smile Innovator
Dr. Brigitte White saw patients struggle with harsh products. She created Dr. White’s to bring comfort, trust, and better smiles home.
Turning Smiles Into Movements
Co-founder Sean Joell Johnson brings brand vision and culture, shaping Dr. White’s into more than toothpaste — a movement for smiles.
The Power of Peach
Seven craveable flavors — from Sweet Peach to Cherry Bloom — make brushing something to savor. Oral care has never tasted this good.
Flavors You’ll Love
Taste the Difference
Fresh Breath, Real Confidence
Pair your toothpaste with our Copper Tongue Scrapers. Designed for effective tongue care that reduces buildup & supports fresh breath.
Set Your Morning Ritual
Premium Steel Tongue Cleaners
Or try our Premium Steel Tongue Cleaners. Engineered for refined, everyday tongue care that reduces buildup & supports fresh breath.
Premium Steel Tongue Cleaners
Your Smile, Our System
Bright Whites Oral Care unites taste, science, and tools in the Dr. White’s Smile System, complete care that puts joy back in brushing.
Finally, Oral Care with Joy
We believe every smile tells a story. Bright Whites Oral Care makes oral care a daily ritual you’ll love, not just a box you check.
Smiles, Elevated
Bright Whites Oral Care is here to make brushing feel inclusive, joyful, and effective, elevating oral care for every culture & family.
Goodbye Fluoride, Hello nHA
Nano-hydroxyapatite (nHA) restores and whitens teeth naturally. A proven ingredient trusted in Japan for decades, now made for you.
Science You Can Feel
Our Sensitivity Relief Complex strengthens enamel, eases sensitivity, and protects daily.
Dentist, Mom & Smile Innovator
Dr. Brigitte White saw patients struggle with harsh products. She created Dr. White’s to bring comfort, trust, and better smiles home.
Turning Smiles Into Movements
Co-founder Sean Joell Johnson brings brand vision and culture, shaping Dr. White’s into more than toothpaste — a movement for smiles.
The Power of Peach
Seven craveable flavors — from Sweet Peach to Cherry Bloom — make brushing something to savor. Oral care has never tasted this good.
Flavors You’ll Love
Taste the Difference
Fresh Breath, Real Confidence
Pair your toothpaste with our Copper Tongue Scrapers. Designed for effective tongue care that reduces buildup & supports fresh breath.
Set Your Morning Ritual
Premium Steel Tongue Cleaners
Or try our Premium Steel Tongue Cleaners. Engineered for refined, everyday tongue care that reduces buildup & supports fresh breath.
Premium Steel Tongue Cleaners
Your Smile, Our System
Bright Whites Oral Care unites taste, science, and tools in the Dr. White’s Smile System, complete care that puts joy back in brushing.
Introducing Dr. White's Bright Whites Anticavity Fluoride Toothpaste. A New Era Begins.
Dr. White's Bright Whites
Up Your Smile Game
DR. WHITE'S BRIGHT WHITES is a collection of oral care and wellness tools to help you bring out your best smile. Understanding that a great smile is a dimension of skin, beauty, and personal care, Dr. Brigitte White created oral care products that offer a variety of health benefits from natural ingredients to friendly packaging.
A Cut Above
Our premiere toothpaste is full of flavor and packed with antioxidants and other nutrients to brighten your smile. Uniquely formulated by Dr. White, this natural toothpaste neutralizes plaque, freshens breath, and prevents cavities.
The Mission - Empowering the Culture
Our mission is to empower the culture. Good oral care helps individuals to achieve their best smiles, which raises self-esteem and motivates us to reach our full potential. Incorporating our values of education, community, and inclusion, we strive to make oral healthcare accessible to all. A portion of all proceeds go to non-profits that share our mission of elevating underserved communities.
Bright White Benefits
- Dentist Formulated with:
- Fluoride - Strengthens Enamel
- Baking Soda - Neutralizes Plaque
- Silica - Whitens Teeth
Meet Dr. White
Dr. Brigitte White has been in practice for nearly two decades and serves as a Lecturer at her alma mater, the Univ. of Pennsylvania School of Dental Medicine. A Princeton Univ. alumna, she has treated patients in private practice, public health settings, and as a provider for the U.S. Army. Her work is distinguished by her dedication to diverse populations and meeting their complete dental needs, from prevention to comprehensive care.
Dr. White has also utilized social media sites like Instagram/YouTube to connect with audiences and address disparities in oral care and authored a series of children's books on oral health.
Aware of the unequal access to oral healthcare affecting many families, Dr. White has strived to promote equity by educating patients on dental diseases and the importance of maintaining good oral hygiene habits. Her esteem for effective oral care products has fueled her ambition to develop a product line that enables her patients to achieve their brightest smiles.
EXPERIENCE CHERRY CRUSH
Why Cherry?
- Rich in antioxidants
- Natural antibacterial properties
- Promote saliva production
NATURAL WHITENING ANTICAVITY FLUORIDE TOOTHPASTE
Cherry Crush Anticavity Toothpaste is full of flavor and packed with antioxidants and other nutrients to brighten your smile. Uniquely formulated by Dr. White, this natural toothpaste neutralizes plaque, freshens breath, and prevents cavities.
Why Cherry?
Cherries offer several oral health benefits due to their rich nutritional content. Here are some key benefits:
- Antioxidant Properties: Cherries, especially tart cherries, are high in antioxidants like anthocyanins and vitamin C, which can help reduce inflammation in the gums and support overall oral health.
- Anti-inflammatory Effects: The anti-inflammatory properties of cherries may help reduce gum inflammation and lower the risk of periodontal (gum) disease.
- Promote Healthy Saliva Production: Cherries are hydrating and may help stimulate saliva production, which is essential for neutralizing acids and preventing tooth decay.
- Natural Protection Against Tooth Decay: Cherries contain natural compounds that can help reduce the growth of harmful bacteria in the mouth, which can contribute to tooth decay and gum disease.
EXPERIENCE MINTY FRESH
Why Mint?
- Natural antibacterial properties:
- Freshens breath
- Soothes gums
NATURAL WHITENING ANTICAVITY FLUORIDE TOOTHPASTE
Minty Fresh Anticavity Toothpaste is full of flavor and packed with antioxidants and other nutrients to brighten your smile. Uniquely formulated by Dr. White, this natural toothpaste neutralizes plaque, freshens breath, and prevents cavities.
Why Mint?
Mint offers several oral health benefits, largely due to its antimicrobial and refreshing properties. Here are some key oral benefits of mint:
- Freshens Breath: Mint is commonly used in toothpaste because of its ability to freshen breath. The menthol in mint helps mask bad breath by neutralizing odor-causing bacteria in the mouth.
- Soothes Gums: The anti-inflammatory properties of mint can help soothe irritated or inflamed gums, potentially reducing discomfort from conditions like gingivitis.
- Pain Relief: Mint, especially peppermint, has mild analgesic properties that may help reduce oral pain or sensitivity when applied directly or consumed as part of oral hygiene products.
- Prevents Dry Mouth: Mint’s ability to stimulate saliva helps combat dry mouth (xerostomia), which is important for maintaining good oral hygiene and preventing tooth decay.
EXPERIENCE PINEAPPLE SPLASH
Why Pineapple?
- Contains bromelain enzyme
- Rich in vitamin C
- Natural acidity aids in cleaning
NATURAL WHITENING ANTICAVITY FLUORIDE TOOTHPASTE
Pineapple Splash Anticavity Toothpaste is full of flavor and packed with antioxidants and other nutrients to brighten your smile. Uniquely formulated by Dr. White, this natural toothpaste neutralizes plaque, freshens breath, and prevents cavities.
Why Pineapple?
Pineapples offer an array of oral health benefits, thanks to their unique composition of nutrients and enzymes:
- Anti-Inflammatory Properties: Bromelain, an enzyme found in pineapples, has been shown to reduce inflammation in the gums and mouth, potentially helping to prevent gum disease.
- Natural Stain Remover: The mild acidity of pineapples can help to naturally remove surface stains from teeth, contributing to a brighter smile.
- Plaque Reduction: Bromelain can also help break down plaque, the sticky film of bacteria that builds up on teeth and contributes to cavities and gum disease.
- High Vitamin C Content: Pineapples are rich in vitamin C, which is essential for healthy gums and can help prevent gum inflammation and bleeding.
Natural Ingredients
Peppermint Oil
Peppermint oil offers several oral health benefits due to its natural antibacterial, anti-inflammatory, and analgesic properties. Key benefits include:
- Freshens Breath: Its strong, minty flavor masks bad odors and leaves the mouth feeling clean and refreshed.
- Antibacterial Properties: Peppermint oil has natural antibacterial properties that can help fight harmful bacteria in the mouth.
- Reduces Gum Inflammation: Provides relief from conditions like gingivitis and other gum-related issues.
- Reduces Bad Breath: Peppermint oil helps to neutralize odors in the mouth, which can significantly reduce bad breath.
- Promotes Saliva Production: Peppermint oil can stimulate the salivary glands, increasing saliva production. This is beneficial because saliva helps wash away food particles and bacteria, reducing the risk of tooth decay and bad breath.
Sodium Cocoyl Glutamate
Sodium Cocoyl Glutamate is a mild surfactant derived from coconut oil and glutamic acid, an amino acid found in various natural sources. Oral health care benefits include:
- Gentle Cleaning Action: Sodium Cocoyl Glutamate is a gentle surfactant that helps to cleanse the teeth and gums without being too harsh. It effectively removes dirt, plaque, and food particles from the mouth while minimizing irritation.
- Foaming Agent: It acts as a foaming agent, which helps to distribute the toothpaste evenly in the mouth and enhances the overall cleaning experience. The foam helps to reach all areas of the mouth.
- Mild and Non-Irritating: Unlike some other surfactants, Sodium Cocoyl Glutamate is known for being non-irritating and suitable for people with sensitive gums and teeth.
- Maintains Moisture Balance: This ingredient helps maintain the moisture balance in the mouth, preventing dryness and ensuring that the oral environment remains comfortable and hydrated.
Grapefruit Seed Extract
Grapefruit seed extract (GSE) is known for its potent antibacterial, antifungal, and antioxidant properties. Oral health care benefits include:
- Antibacterial Properties: Grapefruit seed extract is effective against a wide range of bacteria, including those that cause cavities, gum disease, and bad breath.
- Reduces Plaque Formation: The antibacterial properties of grapefruit seed extract can help in reducing plaque buildup on teeth.
- Helps Treat Gum Disease: Due to its antimicrobial effects, GSE can help manage and prevent gum diseases like gingivitis and periodontitis.
- Anti-inflammatory Effects: Grapefruit seed extract has anti-inflammatory properties that can help soothe inflamed gums and oral tissues.
- Antioxidant Properties: GSE is rich in antioxidants, which help protect the cells in the mouth from oxidative stress and free radical damage.
- Natural Breath Freshener: Grapefruit seed extract can help neutralize bad odors in the mouth, making it an effective natural breath freshener.
Aloe Vera Leaf Juice
Aloe vera leaf juice is well-regarded for its soothing, healing, and antimicrobial properties. Oral care benefits include:
- Soothes Inflamed Gums: Aloe vera is known for its anti-inflammatory properties, which can help reduce gum inflammation and provide relief from conditions like gingivitis.
- Antibacterial and Antimicrobial: Aloe vera leaf juice has natural antibacterial and antimicrobial properties that help reduce the bacterial load in the mouth. This can prevent infections, reduce plaque buildup, and protect against cavities.
- Moisturizes and Hydrates: Aloe vera has high water content and is excellent for keeping the mouth and gums hydrated.
- Fights Bad Breath: The antimicrobial properties of aloe vera can help neutralize the bacteria that cause bad breath. Its soothing effect can also reduce dryness, another common cause of bad breath.
- Antioxidant Properties: Aloe vera contains antioxidants like vitamins C and E, which help protect oral tissues from damage caused by free radicals.