Berkley Gulp! Minnow Pearl Silver, 4-Inch

In 1959, Berkley introduced Trilene at about the same time DuPont introduced Stren To help introduce the new line, Berk sent out thousands of sample spools of line and asked store owners to have their best fisherman try it on a spinning reel Fishermen loved the line and it began the successful launch of Berkley Trilene The next four decades were a time of great growth for the company In the 1960s Berkley entered into the rod business, which lead to international expansion in the 1970s Soft plastic baits made an appearance in the 1980s The 1990s through today have seen significant technology improvements in all of the Berkley products From the beginning, Berkley has committed significant resources to research and development - a continuing strategy that has resulted in countless prod