EVGA GeForce GTX 1080 Ti SC Black Edition GAMING, 11G-P4-6393-KR, 11GB GDDR5X, iCX Cooler & LED EVGA iCX Technology is not JUST a Cooler... it is an Evolution. It is a combination of new die-cast plates, aerodynamics, and Precision XOC. Part of 11 new global cooling patents (pending and granted), iCX is efficiency perfected. Purposefully-directed Airflow Chambers. Newly Designed Die-Cast Baseplate and Backplate. WHY WAS iCX CREATED? After the ACX 3.0 cooler was verified to operate within spec on Power and Memory section from independent third party testing, we determined that on enthusiast graphics card, cooling based on GPU temperature is not enough.
On an enthusiast graphics card, equal importance should be given to the Power and Memory, not just focused on GPU. This type of thinking required a drastic change in the way thermal management is performed on a graphics card.