Pros: - Big. As others have posted, you don't really understand how large it is unless you have previously hooked your PC up to a 40+ inch TV. I have done this in the past, and outside of the fact that response times for gaming was kind of laggy and I had a lot slower Graphics card back then, the size I had expected, I had just forgotten how big. - The Detail. Its 4k and a glorious 4k it is. I am using a GTX 970 and as soon as prices come down on graphics cards I will be upgrading. I went from Ultra settings in BF4 to Medium/low settings. The resolution is great, but I had to lower resolution back to 1080p in games. - Colors are very vibrant and there are many options. I had expected a remote control with this due to many reviews on Youtube referencing this monitor but showing reviews for the LG version of this monitor.

Cons: - As others have pointed out, there is some ghosting when displaying bright white for a while and then going to a grey screen, but honestly for anyone who owns any recent OLED screen on a cellphone, THEY ALL HAVE THIS PROBLEM. It is not permanent and it is not distracting. Believe me, you will get over it. - As I pointed out earlier, I thought this came with a remote. The buttons and input settings are fine, but I like to use the gaming reticle and i have to reach around the back to turn it on whenever I game in FPS games. - The back is beautiful but the inputs are sparse. Two HDMI, one mini DP and one DP. It suffices for me, but if you are looking for hooking up 3 or more devices, you should look at the LG version of this monitor. - Scaling. I love being able to look at larger windows. My eyesight is not what it once was, so with this monitor I don't have to wear my computer glasses. That being said the scaling makes large borders around webpages and media players and the real estate of a web page is not filled such. It isn't the fault of this monitor, it is just the nature of large format monitors and internet coding.

Overall Review: Edit: I am updating my review after 9 months. While the Monitor continues to look as vibrant as the day I bought it, I am experiencing black screen issues when the monitor will blank out for about a second. It happens randomly. I am afraid that in about 3 months I will be out of warranty.... then what? Its a shame that such a thing happens to an otherwise outstanding monitor.

Pros: Well built. Good resolution

Cons: Susceptible to back door hack/reset. Non-update able Chinese grey market camera

Overall Review: I would recommend you stay away from this product from this seller. Its just not worth the headache.