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• OLED HDR - Enjoy brilliant brights and the deepest darks for infinite contrast, rich color and an exceptional high dynamic range viewing experience, including support for Dolby Vision content.
• The individually illuminating OLED pixels can brighten, dim and power off fully to achieve perfect black. Perfect black is essential to a more lifelike image as well as the great shadow detail you can only get with OLED.
• Cinematic Color uses a color palette that virtually matches those seen in today's high-end digital cinemas. Now the home theater experience is on a par with real theaters.
• LG OLED TVs display Cinematic Color with a color palette that virtually matches those seen in today's high-end digital cinemas. Now the home theater experience is on a par with real theaters.
• webOS 3.0 is the latest generation the acclaimed LG Smart TV platform, adding advanced new features while making it even easier to use. The user interface is more intuitive, mobile devices can connect in new ways.