Pros: A 49" 4k pannel for $399?! Are you kidding me? This product represents an absurdly good deal. The units is slim, sleek, and light. Setup is a breeze with clear on-screen menus and a setup wizard. The calibration options are a little convoluted but they are all there. Smart and solid power-saving software kills the TV when there is no signal. The backlight is plenty, plenty bright and the image very crisp. Mounting is a breeze with a big, flat surface to deal with on the back of the set. Picture quality is very good overall. I love that you can kill the standby light in the menu, thoughtful functions like this make me very happy.

Cons: My one significant qualm with this set is that the black level is mediocre. It was better on my 10-year-old fluorescent-lit set, and it isn't even close to what my computer IPS panels can pull off. It is however tolerable, and the very bright backlight provides good contrast to make up for it, so for most TV and cinema applications is looks really nice. Games can be a little muddy, though. The dynamic contrast settings are too slow to be of any use, if you watch a letterboxed film with them on it's really noticeable how far behind the picture the contrast settings lag. The color calibration settings are kind of convoluted, and as on most cheaper IPS panels don't respond totally predictably, moving in fits and starts and not really changing each setting discretely without shifting something else. LG clearly tries to make this simple, which is a hinderance if you'd prefer to understand white point as a number in Kelvin versus "warm +2," for example. AV ins and outs are adequate but not exemplary, there are definitely a few ports missing, but nothing you'd really need per se. For some inexplicable reason the power cable is on the right side of the set and all the i/o ports on the left, which makes for awkward cable management.

Overall Review: OK, so maybe I should admit to myself that because I do video color work professionally, I should avoid low-end TV's. But it's such a good deal! Geeky gripes about the calibration and black point aside, my overall impression is positive. I am really glad I bought this. It is not the ne plus ultra of television, but it's also at a price point I feel really good about. My wife has not a single gripe about it, and loves it wholeheartedly. Note that I cannot comment on the "smart TV" functionality, as I did not set it up. I am good with my Roku handling that function and don't need my TV on someone's botnet.

Pros: -Looks fantastic -Sounds great

Cons: Have received 2 so far. First appeared to have been damaged in shipping, second has weird warping all over the top half of the screen.

Overall Review: Not sure what's going on. I'd avoid it, even at this price point. Will update review when I get one that isn't broken.

Pros: -INCREDIBLY vibrant colors, and strong darks -IPS Technology makes all viewing angles as clean as center-on view -Smart OS is intuitive and easy to use; all apps launch with minimal loading time -TOSLINK digital audio out is easily controlled -Video is the same brightness/clarity in all ambient lighting

Cons: -The 4K upscaling technology isn't the best. When viewing 720P-delivered video up close (1-2ft from the panel) you can sometimes see... vertical dithering? It's easiest to describe it as looking at something through a multiple angled glass- think of looking at something through a raised glass panel at the seam from flat to angled glass. The object behind the glass is almost... maligned between the flat/angled glass (not vertically maligned, but horizontally). This is most evident in slow-panning close-ups. Honestly it's not a big deal. This video artifacting is only one pixel wide and maybe 5 pixels tall so you WON'T notice it at standard viewing distances. If you watch 1080P/1440P delivered content, the upscaler works fine. This is only evident with 720P and below. It is quite evident the upscaler produces this, because these artifacts aren't evident when viewing content 1080P and above.

Overall Review: -I disabled the 120Hz setting after a few days. It's a nice touch, but my family didn't like it, and I especially didn't like it when watching movies (why take away the deliberately filmed 24FPS effect?). -Not the best for dark scenes. Blacks aren't the "abstinence of light" black like a plasma TV, but that is a different video technology. Overall, the blacks are really good. This is why I'm commenting on the blacks in the "Other" category and not "Cons." Use the Smart OS Youtube application to search for 4K content. Even with Youtube's 4K video compression, you'll be blown away! I never had any issue out of the box with color warmth/coolness; no adjustments were necessary for me and all colors/skin tones were spot on. I received a fully working, undamaged TV with my first shipment. If anyone receives a damaged unit, Newegg RMA will handle it with no questions. Don't give a bad/scathing review on this product if the shipping company damaged it! I waited for two months so I could give an accurate and unbiased review of the TV when all functions were tested. The upscaler dithering I believe, is a "You get what you pay for" effects. I got it on sale November 2016 for $300. You can't expect the world out of a competitively priced TV. Like I noted above, you can't notice it at standard viewing distances so it isn't a big deal. I'm giving this TV 4 eggs out of 5, because of the upscaling quirk detailed above. It would have been a 5 otherwise.

Pros: - Very good bang for the buck - Color quality is very good especially with HDR enabled

Cons: - At $400 I cannot list any cons

Overall Review: - I wish the TV had a display port but I knew it didn't before I bought it so no eggs docked - Playstation 4 Pro will not work out of box until you boot into safe mode on the PS4 pro and toggle HDCP to 1.4 (this TV does not support HDCP 2.2 yet, however LG has stated this will be addressed in a future firmware)

Pros: This TV is great, especially for the price, I got it on sale for $399! UNBELIEVABLE! It took 4 tries (3 sets got damaged in shipping) but the 4th time was the charm. A lot of people seem to be having trouble with the colors on this set. I must admit I did also. Some shows were fine but most of the shows had this greenish tint that just would NOT go away no matter how much you tried to adjust the settings, and you couldn't get skin tones just right. If you sent yours back to get a refund or a different brand or model I wouldn't blame you, it was disheartening not to be able to adjust the picture to get it "just right". I did a little searching for this "Green Tint" problem and came across someone who had a similar issue, his advice didn't help me directly but it did point me in the right direction. As you already know no matter which "Picture Mode" you choose you just CAN NOT get things to look right. Well, first off forget all the other picture modes, just go right into one of the "Expert" picture modes and make all of your settings in there. To start you off on the right foot, In "Expert Mode" go to "Expert Controls>Color management System>", choose "Green" and then choose "Tint" and dial that back to a minus 5. You'll see a big difference right there. From there you can play around with all the other settings to get things to your liking. Hope this helps you. ;-)

Cons: No Bluetooth.

Pros: -Great TV for the price -Easy Setup

Cons: -Got a dead pixel right in the middle of the tTV.

Overall Review: Really loved this TV when I got it. Started watching netflix on it immediately but then I noticed that there was a dead pixel right in the middle of the TV.... like literally in the center of the screen.. Not sure what to do...Any suggestions?

Pros: Great value Good software, brand

Cons: Currently going through the RMA process as my first unit had a vertical line of defective pixels that didn't work. Took me a minute to notice this and then you can't stop seeing it. I'll update this review based on how the next unit works after its delivered.

Overall Review: Edit 1/21/17: Recieved replacement unit. There is still a very small (1/4") of defective pixels near the center of the screen but this time it is hardly noticeable. Deciding to keep it. Am pleased now with the user experience this tv offers at a great price.

Pros: I love that you can setup a server on your PC and have .mkv files that just work. They will even display with subtitles if that is in the video file. Picture quality is very good.

Cons: Just wish it were a bit bigger =), Also wish it had bluetooth. Was able to connect a keyboard (with a track pad) but it has to use the keyboard USB dongle to work. Also, this does NOT work with the magic mouse. You have to go to the next higher model to get that to work.