EDC BELTS
ACTIVE BELTS
GOLF BELTS
GROOVE WALLETS
MEN'S SILICONE RINGS
MEN'S PRINTED RINGS
WOMEN'S SILICONE RINGS
WOMEN'S PRINTED RINGS
"There is something about Alaska.
As far back as i can remember, i have loved everything about Alaska. The wide open spaces, stunning views, rugged terrain, and rugged people.
Adventure is essential to the soul and everything I know about adventure I learned from Alaska. It is still a true frontier, wild and untamed.
I blame my passion for adventure on Alaska. And my family."
-Peter Goodwin, Founder
The Problem This Fixes
Groove Life Groove Belt OG
Merchant Video
Who Wears Groove
Joe Rogan
American comedian, podcaster, actor and mixed martial artist | @joerogan
Philip Rivers
NFL Quarterback
Michael chandler
MMA World Champion Fighter | @mikechandlermma
Michael Waddell
The Bone Collector | @officialbonecollector
Which size should I order based on my pant size?
Pant size 30–32 ? Size S (Waist 28”–32”)
Pant size 33–34 ? Size M (Waist 33”–36”)
Pant size 35–36 ? Size M (Waist 33”–36”)
Pant size 37–38 ? Size L (Waist 37”–40”)
If I am between sizes (e.g., a size 32 or 36), should I size up or down?
Size up is the way to go
Is the belt stretchy or elastic, and how much "give" does it have?
Just stretchy enough so when you eat too much dinner you are still comfy! So we say it’s “JUST RIGHT”
Is this belt stiff enough for Concealed Carry (EDC) and holsters?
Absolutely! Top weight of just around 3lbs
Do the buckle magnets interfere with credit cards, phones, or pacemakers?
Do not wear our belt if you have a pacemaker or medical device. The belt contains strong magnets.
EDC BELTS
ACTIVE BELTS
GOLF BELTS
GROOVE WALLETS
MEN'S SILICONE RINGS
MEN'S PRINTED RINGS
WOMEN'S SILICONE RINGS
WOMEN'S PRINTED RINGS
"There is something about Alaska.
As far back as i can remember, i have loved everything about Alaska. The wide open spaces, stunning views, rugged terrain, and rugged people.
Adventure is essential to the soul and everything I know about adventure I learned from Alaska. It is still a true frontier, wild and untamed.
I blame my passion for adventure on Alaska. And my family."
-Peter Goodwin, Founder
The Problem This Fixes
Most belts do at least one of these:
They loosen during the day, so you keep adjusting.
Set it and forget it design. Once you adjust the belt to the proper length, never worry about it again. Unless you go really crazy next Thanksgiving, just use our easy adjust to give yourself a little extra.
Most belts do at least one of these:
They dig in when you sit or bend.
You know the deal. Your belt is either too tight or too loose (neither is a good situation). The Groove Belt is comfier than the sweatpants and these bad boys have just the right amount of stretch to keep you feeling comfortable and flexible.
Most belts do at least one of these:
They roll over, sag, or lose their shape…especially on that back beltloop.
Whether you’re climbing Mount Everest, attaching your tactical gear, or just grilling hotdogs in your backyard (let’s be honest, the most likely), this belt is made with the perfect blend of durable, stiff webbing and stretch. It’s going to stay on you like that bad tattoo from your last bro-country concert, without losing its form.
Most belts do at least one of these:
The extra strap flaps around and looks sloppy.
No one likes the end of a belt flapping around all loosey-goosey (please put that away.) That’s why we designed the end to neatly tuck behind the belt. For the occasional rogue fly-away, we’ve added our secure keeper loop. No more flap.
Specs
WHAT MAKES IT AWESOME
Set it once and forget it:
Dial in the fit the first time you get it and you are done….forever. Quick snap and go everytime you put it on.
WHAT MAKES IT AWESOME
All-day comfort that moves with you:
It stretches where you need it, so sitting, bending, driving, and working are all better.
WHAT MAKES IT AWESOME
Magnetic buckle that snaps fast and stays put:
A satisfying snap with a secure latch that stays locked..yet can be released with one hand…think scrolling on your phone while peeing…yep we thought of that.
WHAT MAKES IT AWESOME
Holds its shape:
Ultra durable premium fabric woven to the tightest standards. This is built for the long haul.
WHAT MAKES IT AWESOME
Anti-flap finish:
The end tucks cleanly behind the belt with a keeper loop…no floppy doppy
WHAT MAKES IT AWESOME
Ready for action:
Quick on, quick off, and built for fast release when you need it.
Groove Life Groove Belt OG
Merchant Video
Who Wears Groove
Joe Rogan
American comedian, podcaster, actor and mixed martial artist | @joerogan
Philip Rivers
NFL Quarterback
Michael chandler
MMA World Champion Fighter | @mikechandlermma
Michael Waddell
The Bone Collector | @officialbonecollector
Which size should I order based on my pant size?
Pant size 30–32 ? Size S (Waist 28”–32”)
Pant size 33–34 ? Size M (Waist 33”–36”)
Pant size 35–36 ? Size M (Waist 33”–36”)
Pant size 37–38 ? Size L (Waist 37”–40”)
If I am between sizes (e.g., a size 32 or 36), should I size up or down?
Size up is the way to go
Is the belt stretchy or elastic, and how much "give" does it have?
Just stretchy enough so when you eat too much dinner you are still comfy! So we say it’s “JUST RIGHT”
Is this belt stiff enough for Concealed Carry (EDC) and holsters?
Absolutely! Top weight of just around 3lbs
Do the buckle magnets interfere with credit cards, phones, or pacemakers?
Do not wear our belt if you have a pacemaker or medical device. The belt contains strong magnets.