Ricoh GR IV Digital Camera - 01553

A Faster, Slimmer, More Responsive GR

Deemed "the ultimate snap shooter," the Ricoh GR IV is the latest installment in the popular compact fixed-lens camera series characterized by impressive image quality, a sharp prime lens, and supreme portability. This GR IV brings a new 25.7MP BSI CMOS sensor, redesigned 28mm-equivalent lens, improved AF and Shake Reduction, more built-in memory, a new battery, and updates to specialized focusing and shooting modes. Additionally, there is an all-new dedicated GR WORLD app for wireless settings control and image sharing.

New 25.7MP BSI CMOS Sensor and GR ENGINE 7

Featuring a new sensor and processor, the GR IV sports a 25.7MP APS-C CMOS sensor with a back-illuminated design for cleaner image quality and reduced noise.

This sensor pairs with the updated GR ENGINE 7 processor that helps to achieve a full stop better low-light performance along with a faster 0.6-sec startup time, quicker focusing performance, up to ISO 204800, and the same versatile 14-bit DNG and JPEG recording as its predecessor.

Faster and More Accurate Autofocus

One of the key upgrades of the GR IV is faster focusing performance. Aided by the new GR ENGINE 7 processing and a redesigned lens that's lighter in weight, AF performance is more responsive than its predecessor, focusing hunting is greatly reduced, and both face recognition and subject tracking have been improved. Additionally, pairing with the improved low-light image quality, low-light focusing is also faster and more accurate for shooting in difficult lighting conditions.