Sony 75" BRAVIA XR X90L Full Array LED 4K HDR Google TV (2023) - XR75X90L

Beautiful, bright colors have never looked better than they have on the latest Sony TV. The 75" Sony BRAVIA XR X90L is an impressive upgrade over classic HD televisions, showcasing just how intelligent cutting-edge smart TVs can be (and just how much power they can pack). Within this screen lies a host of impressive technologies that work to refine and upscale everything you watch. Chief among them is the Cognitive Processor XR. This chip works to read and remaster everything that you see onscreen, from live sports games to streaming shows. The processor works to improve contrast, clarity and color.

For even better color, look to the screen's Full Array LED backlighting. With better control over brightness and dimming in various LED zones, you'll see more intense whites, blacks and all the hues in-between. Plus, the Sony BRAVIA XR X90L is equipped with
XR Triluminous Pro: that means an expanded range of color tones and saturation for a truly natural look. All these technologies work to create an unbelievably immersive experience.