Sony BRAVIA 7 55" 4K HDR Smart QLED Mini-LED TV (K-55XR70)

Bring out the depth and detail in every scene with the Sony
Bravia 7 55-Inch Class Mini LED QLED 4K HDR Google TV. With extreme brightness
and astonishing contrast, the TV delivers truly exhilarating pictures that are
sure to entertain and delight all. Experience a new era in contrast. With a
unique local dimming algorithm, XR Backlight Master Drive precisely controls
thousands of Mini LEDs for truly authentic contrast. See the worlds colors
with all the vibrance of real life. Sonys XR Triluminos Pro reproduces over a
billion of them with the subtle differences from saturation and hue that
enables natural shades in every detail. Sonys XR Processor features a scene
recognition system that detects and analyzes data with flawless accuracy, then
optimizes the picture for ultimate realism. XR Clear Image uses a custom
database to intelligently convert your favorites to near 4K. Noise is minimized
by XR Clear Image through zone division and dynamic frame analysis. XR Motion
Clarity analyzes movement across several frames and precisely synchronizes the
backlight with on-screen motion so you see clear, bright images, however fast
the action.

Sound

Sit back and enjoy expansive cinema-like sound. With two powerful side-mounted
speakers reproducing clear sound from the screen, your family and friends will
feel like theyre at the cinema. Hear sound from exactly the right place. Not
from beneath the screen but seemingly straight from the screen itself. With
Acoustic Multi-Audio, what you see and what you hear are perfectly matched. No
more muffled voices. Sonys new Voice Zoom 3 recognizes human dialogue through
AI machine learning and amplifies or reduces its volume so even small dialogue
sounds loud and clear. Works with Sonys home theater products too. The 3D
Surround Upscaling creates virtual surround from above and the sides using just
the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch
sound. What's more, Dolby Atmos and DTS:X support provides unforgettable
spatial sound.

Bravia Theater

Fill every corner of your room with soul-stirring cinematic sound. Pairing Bravia
with Bravia Theater brings the emotion and excitement of a movie theater home,
an unmatched audio-visual experience. Paired with a compatible Sony soundbar, Sonys
360 Spatial Sound Mapping technology creates phantom speakers beyond physical
speakers for a cinema-like layout and true movie theater entertainment at home.
Sound is adjusted as one integrated speaker system. Acoustic Center Sync
enables Sonys home theater equipment to use Bravia as a center speaker so that
sound comes from the screen rather than just the soundbar.

Bravia Connect

Easily control features such as sound field and volume using just the TV
remote. With an integrated UI, soundbar sound settings automatically appear on
the Bravia Quick Settings menu. Control Bravia and Bravia Theater from your
smartphone. With the Bravia Connect app, you can adjust volume and settings and
even check your set up without using the remote or on screen menu. Tailor your
Dolby Atmos and DTS:X experience by combining Sonys wearable speaker or Bravia
Theater U with Bravia for spatial surround. Works with some Sony Headphones
too. The TV with simultaneous sound output lets you listen to a show on your
headphones while your partner listens to the same show through the TV speakers.
You can also change the volume using Bluetooth devices separately.